Sales is hard enough, why make it harder? As they spent all their money on offices and staff, some companies save money by limiting the marketing budget. This is usually done with the assumption;   “If a sales person is good enough, then they should be able to get sales without marketing!”   That may […]

Build your first marketing funnel Not enough SME’s are taking advantage of automated a good marketing funnel and the increase in sales that it brings. Why use a digital marketing funnel to generate interest? 4 very good reasons Price – It costs less in contrast to traditional marketing Reach – It helps you reach a greater audience Behaviour […]

What’s going on in your customer’s life right now? Get more customer insight   The key to sales is context. You need more customer insight. There’s so much information that is available about your customer. When talking to your prospect, this customer insight helps you to offer something that they really want   By not […]