Park Row Marketing

Our promise to you

“It’s not about selling, it’s about learning how your customers buy.”

What do we do for you?

We generate you 4 types of lead:

Targeted, Pre-Qualified Prospects – Pre-Qualified B2B Target Decision Makers included in the price. We can use your data if you’d prefer.
Marketing Qualified Leads – We provide long-term value by building a pipeline of renewal dates and future pipeline for you. This is a list of prospects who are looking in the future.
Sales Qualified Leads for Future Contact – Identifying a pipeline of interested follow ups within the next month. It’s useful for you to follow up on these. This is a list of prospects who are looking in the near term.
Sales Qualified Lead Meetings & Opportunities – We will get leads up to the standard that we agreed. If they aren’t at the right standard, simply send them back and we’ll happily re-qualify and re-book.

What makes Park Row Marketing unique?

Our Data Driven Lead Generation campaigns grow your business to your satisfaction. We have two things which really sets us apart from the competition.

#1: Our collaborative feedback-based culture

At Park Row Marketing, our sales team are genuinely empowered to make campaigns better. We are very open and honest with each other about what good looks like, expected goals and Key Performance Indicators (KPIs).

Naturally, everyone’s held accountable to mutually agreed targets. However, Managers are also held accountable to continually seeking feedback and removing any barriers to Team Members hitting those targets.

This is very different from traditional ‘boiler-room’ telemarketing. In the old way of doing things, where there’s a fixed way and very limited flow of information back and forth between Agents and Managers.

Part of each Team Member’s job is to let us know what’s working and what’s not. If someone has an idea about how to improve an aspect of this it is considered and readily taken on board.

#2: Our bespoke system

We’ve developed a system ourselves that measures how good a job we’re doing and learns how to do it better. We can look at a multitude of granular approaches too. This helps make it really easy to replicate results across multiple campaigns.

Data Driven Lead Generation – Our promise to you

As a client of parkrow.marketing, our promises to you are;

Tailored to your sales process – We will continually develop the campaign to fit around how customers buy from you.
Build on our track record – for many products & industries, we can directly recommend an approach because we have a proven track record of results.
Data Driven Lead Generation approach – You know a lot about all of the different stages of the campaign and how we are performing. We regularly use this information to learn how to do things better; to speak to more people, to pitch better, to get more interest & to get more commitment.
Guaranteed standard of leads – We will get leads up to the standard that we agreed. If they aren’t at the right standard, simply send them back and we’ll happily re-qualify and re-book.
The best salesperson for the job – We will place agents on the campaign who we know have a great track record.
Transparent & very available – We will be continually open with you about how things are going. We make a point of being very available with our one working day response promise.
Long term value – in addition to finding opportunities and customers right now, you get a future pipeline in the form of renewal dates marketing and sales quantified leads.
Planting trees – we also plant trees as we grow your business.

Don’t focus on how to sell something, but on how customers buy it

You always try to focus on what we know to be true. The focus isn’t on how we can sell better, but rather how we can get more customers to buy. Focusing on how they feel and the value that we’re adding in terms of the buying process.

What Counts As A Lead?

This is about getting you positive responses, this means that leads do come up which will ask for meetings, but also ones who have questions about your product or would like to speak further. This is about getting you opportunities for now and the short to medium term future

Here is the definition of a Qualified Lead. Where a Prospect provides a positive response to Agent’s contact, as evidenced by Agent’s proof provided. Examples of this include, but isn’t limited to;

What counts as a LinkedIn Sales Qualified Lead?

Here’s the types of LinkedIn Lead:

Requests for meetings
Requests for pricing or information to learn more about your product/service
A question about your product/service
Requests for you to call them to discuss further
A Prospect calling in using the number provided to discuss your product/service

What counts as a Telemarketing Sales Qualified Lead?

Here are the types of Telemarketing Lead:

We’ve established the standard that’s been agreed in the latest Script
We’ve booked phone/online meeting or arranged for you to contact the prospect via phone
A qualified call-back or follow up for future contact

What counts as a Web Chat Sales Qualified Lead?

Here’s the two types of Web Chat Lead:

We’ve established the standard that’s been agreed in the latest Chat Matrix
We’ve booked phone/online meeting or secured a request for you to contact the prospect via phone or email

What counts as an Email Sales Qualified Lead?

Here’s the types of Email Lead:

Requests for meetings
Requests for pricing or information to learn more about your product/service
A question about your product/service
Requests for you to call them to discuss further
A Prospect calling in using the number provided to discuss your product/service

We do our best for this to be provided through our email, web chat and phone channels. However, if a Prospect contacts you directly, prompted by our activities, then this still counts as a Qualified Lead

How Does The Guaranteed Standard of Leads Work?

Here’s a quick explanation of the guarantee. The guarantee we describe is about lead quality, not quantity of leads. The full terms are detailed in our written agreement with you. The guarantee of quality is all about making best use of your time by using our services to work to provide you with a stream of leads & sales to the agreed standard. This guarantee is valid for the duration of a live, paid campaign with you. We will get leads up to the standard that we agreed as defined in writing above. If they aren’t at the right standard, simply send them back and we’ll happily re-qualify and re-book.

It’s important for you to follow up and do your best to close sales. To support you with this, we provide sales & marketing coaching on the portal.

If we are successful in contacting the prospect, we will do our best to bring the conversation up to the standard that we agreed as defined in writing in the scripts, messages & customer discovery.

The work performed by us to recontact prospects will be funded as part of the paid package that you have with us. If we are unable to contact the prospect or they are no longer interested, we will continue to periodically keep in touch with them on your behalf for the duration of a live, paid campaign with you. Our guarantee is no longer valid once a campaign has ended.

Sharing our previous results

Here’s our mean Business to Business average of Multi-Channel results & future pipeline, per client per month. There are a lot of moving parts to any campaign, so this isn’t a specific guarantee on results that you’ll receive.

This is merely a reflection of what we’ve historically been able to do for other clients as a rolling average. Here’s a link to our ongoing average, which will naturally change over time.

Long term value to your business

With our telemarketing & LinkedIn campaigns, we focus on both short term and long term. Whilst we find you leads right now, we will also build a pipeline for the future. Renewal dates, hot callbacks and opt-in lists are provided to you at the end of the campaign.

Find out more about our services

Find out more about our Data Driven Lead Generation. Learn more how we grow your business;

24/7 Web Chat helps you capture more leads

LinkedIn campaigns kickstart your growth

Telemarketing helps you close sales and connect with your prospect