What a week, eh? Wowsers! I genuinely am gobsmacked at this whole Coronavirus thing. It’s awful for everyone who gets it but I hope you don’t mind me putting the health issues aside for a second. I’m 30 years old and COVID-19 has had a scale of economic distribution that certainly I’ve never seen before. […]

You have a lot of control over your sales team’s performance We’re coming to the end of the financial year, how have your sales team fared hitting their target? If the answer anything other than “We’ve exceeded our new business target for this year”, then this article might help. Here’s a rarely shared bit of […]

Sustainable business tips We promote a lot of companies that have an environmental or social benefit in addition to doing a good job. And as somebody who manages many different sales campaigns, you would be surprised how little the reasons for buying is a company’s sustainability credentials or their ethical credentials 10% of customers say […]

Book of the Month Millionaire Success Habits book review Intro Thanks for your feedback on the book reviews! We’ve had great feedback that it would be more useful to create more of a discussion around 1 particular book. We’ve created a Book of the Month, where we pick our favourite book to talk about.   […]

Hubspot Customer persona template It’s important to establish customer personas for your business. An accurate buyer persona will help you to better understand your target customer’s motivations to buy. This allows you to create stronger marketing campaigns. But how do you start researching and creating these buyer personas from scratch? As part of our commitment […]

Business Model Generation book review by Yves Pigneur and Alexander Osterwalder Intro I came across this book when Park Row Marketing was in the NatWest Entrepreneur Accelerator. This book will give you insight into the nature of business models. It shows you how you can turn industries completely on their head by using different channels of […]

Rework book review by Founders of 37 Signals Intro You might’ve heard of Basecamp. Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work with clients and generally run your business. 37 Signals is a web design agency who make snazzy platforms like this in […]

Pricing For Profit Book Review by Peter Hill Intro I read this book over my Christmas holiday last year and I immediately wanted to tell our clients to raise their prices. This book talks about selling at the price that you want through making sure that the product you offer is of huge value to […]

How to measure marketing ROI for your business When it comes to your business, one expense that you will soon learn that you need to budget for is your marketing. If you don’t make an effort to get your business out there, then you are never going to succeed. The trouble with marketing is it […]

Zero to One by Peter Thiel book review Intro This book had me excitedly nodding as I read it. Are you looking to have a global impact? Zero to One is written by one of the founders of Paypal, Peter Thiel. In his distinguished career so far, he has also been an early stage investor […]