Email marketing is the ultimate direct contact with your Prospect

Email is an excellent way to create a connection with your Prospect when done correctly. We use personalised email as a great method of lead generation for our clients. As well as being well received, our email campaigns are 100% GDPR compliant.

Our email campaigns focus on personalising contact so that they are well received. The main way that we achieve this is by making personalised, individual emails that are relevant to each individual who would read it. Find out more about how we run our email marketing campaigns.

A B2B email marketing campaign

A great email marketing campaign involves 3 key things:

1. Awareness and value You don’t want to spam your Prospects. We work closely with you to make sure that there’s a level of awareness before we contact your Prospects. Find out more about how to add value to your Prospect
2. Personalised emails Our email campaigns focus on personalising contact so that they are well received
3. Turning Prospects into Qualified Leads Following up from the emails to further qualify Prospects to make sure that now is the right time to quote

As part of your campaign, Park Row will build an email marketing campaign for you

Using a multi-channel approach to Qualify Leads

Our multi-channel approach focuses on building long-term income for you by building you into their lives. Personalised email contact is included in our Integrated campaigns By giving your Prospects many touchpoints, we ensure that we build trust as we generate you leads

GDPR risk assessments

Our campaigns are 100% GDPR compliant. For all of our campaigns, we conduct a GDPR risk assessment. This ensures that we consider the information that we’re collecting for you and where it’s going. This risk assessment:

• Outlines who we’re speaking to
• Goes through the goals of the campaign
• Outlines the ways we’re speaking to them
• Runs through the Information Commissioner’s Office recommended tests for assessing lawful basis for processing
• Outlines who has access to Prospect data and we update the records of who has access on an ongoing basis

This way, we can ensure that your campaign will be compliant with GDPR regulations

Marketing strategy

We ask that you run marketing campaigns to build the relationship with your ideal Prospect for you so that when they’re ready to buy, you’re top of their mind.

Do I provide the data?

Ideally, yes. It’s best when you provide the data. Here’s what we’d need:

• Prospect contact details (Name + Email)
• Company details (Name + Address)
• Source of data & Previous communication  A good idea of where the data has come from an what communication they’ve had already
• Lawful basis Confirmation that we’re working on either Consent or Legitimate Interest

I don’t have that much data, can you provide the data?

We certainly can on our integrated campaigns. We work with an excellent data broker who provides 100% GDPR compliant data. We can quote for the cost of data.

Let us know your questions

We love to help grow ethical companies and we’d love to hear how email marketing fits in with your current sales process. Get in touch and we can chat more about growing your business