How We Qualify Commercial Window & Glass Leads

Our client, a commercial window and glass company, aimed to increase their market share and secure more emergency repair and replacement contracts. They faced challenges in reaching key decision-makers within commercial properties and building relationships that would lead to repeat business and emergency call-outs.

We developed a targeted lead generation campaign focused on reaching maintenance managers, property managers, and other key decision-makers responsible for commercial window and glass maintenance and repairs. Our strategy included:

1. Targeted List Building: We compiled a database of key contacts at commercial properties, including office buildings, retail spaces, and industrial facilities, focusing on those with a higher likelihood of needing emergency glass repair or replacement.

2. Multi-Channel Outreach: We implemented a multi-channel outreach approach, combining personalized email campaigns, targeted LinkedIn outreach, and direct phone calls. Our messaging emphasized the client's expertise in emergency repairs, fast response times, and commitment to quality workmanship.

3. Relationship Building: Our team focused on building long-term relationships with key decision-makers. We didn't just pitch services; we provided valuable information about window and glass maintenance, offered free consultations, and positioned our client as a trusted advisor. We tracked interactions in a CRM system to personalize future communications.

4. Emergency Focus: We specifically targeted properties that had experienced recent window damage (e.g., due to storms or vandalism) or those in high-risk areas. We highlighted the importance of having a reliable emergency glass repair partner in place before a crisis occurs.