How We Qualify Water Efficiency Audit Leads

We worked with our client to build relationships and generate high value, highly qualified opportunities:

• Simplified Lead Generation - Over 2000 high value qualified leads, saving our client time and boosting the sales pipeline.

• Long-term Collaboration - We've enjoyed many years of successful collaboration, providing consistent value and leads.

• Appreciation and Trust - Our client’s trust in us has enabled us to deliver exceptional results, and we deeply value the strong relationship we've built with them.

We qualify customers according to specific criteria or we obtain agreement for the water efficiency audit according to our customers´ requirements and the OFWAT framework/guidelines/agreement you are working within.

We provide real-time communications so that we highlight urgent situations for priority action or contact, ensuring maximum customer satisfaction feedback from your customers.

What We Do

• Identify & Qualify: We reach out to businesses within the catchment area. We speak directly with the people who matter, usually the person paying the bills or the maintenance manager.

• The 7-Point Audit Check: We don't just book leads. We ask specific questions about water usage, tap types (push vs. sensor), and existing leaks. This ensures that the auditor’s time is spent on sites where they can make the biggest impact.

• Logistics & Compliance: For sensitive sites like schools, we confirm that all technicians are DBS-checked. For rented properties, we coordinate between tenants and landlords to ensure all work is approved before it begins.

• Securing Commitment: We obtain a definite agreement for a supplier call-back to book a specific date and time, ensuring a high show-up rate for the water company.

Summary of the outreach: How We Facilitate Free Water Audits

How the Service Works:

1. Direct Outreach: We contact businesses to explain the benefits of the free water audit, which is fully funded by the water company.

2. Screening: We use a specialist checklist to see if a site is eligible. This includes checking meter types and the age of current equipment.

3. Booking the Audit: Once a business agrees, we set the stage for a two-visit approach. The first visit assesses the site (taps, toilets, leaks), and the second visit installs the necessary repairs and upgrades.

4. Reporting: We explain to the business that they will receive a comprehensive report highlighting potential cost savings, all at no cost to them.

How We Qualify

• The Catchment Check: We use postcode tools to verify that every business we speak to is eligible under the wholesaler/retailer rules (including Waterplus customers).

• Data Accuracy: We identify the correct stakeholders, from Sustainability Managers to Energy Teams, ensuring the message reaches someone who can take action.

• The Audit Lifecycle: We prepare the business for what to expect, from the initial 1–4 hour assessment to the follow-up installation visit. We manage expectations regarding water shut-offs and minimal disruption.

• Results-Driven Booking: Our focus is on getting a ‘qualified agreement’. This means the supplier has a clear path to book a date and time, ensuring the programme moves forward efficiently.