Challenges.

Timely & Persistent Follow Up

In the highly competitive environment of a business rates, the client found themselves at a critical juncture. They had initiated a letter-writing campaign to promote their business rates reduction services, aiming to assist businesses in managing their overheads more efficiently. Despite the creative effort and the initial interest generated, they hit an unexpected roadblock.

The high volume of their ongoing client work meant they were unable to allocate resources to follow-up calls. This lack of personal engagement after the initial contact resulted in a substantial drop-off in conversion rates. The client recognized that without direct follow-up, the impact of their letter campaign could not be fully realized, as the crucial step of engaging interested businesses further was missing.

In an attempt to bridge this gap, the client initially sought to streamline their internal processes, hoping to free up staff to undertake follow-up activities. However, the intricate nature of their work, combined with the need for dedicated attention to existing projects, meant that reallocating resources internally was not feasible without compromising the quality of their core services.

This situation underscored the critical challenge of balancing new business acquisition efforts with maintaining the high standard of ongoing projects. It became apparent that an external solution was needed to ensure that the momentum generated by the letter-writing campaign could be capitalized upon, turning initial interest into tangible business engagements.