multi-channel lead generation campaigns

Multi-Channel Lead Generation Campaigns.

We use a combined, well thought out, non-automated approach to generate you high value leads:

“Our Multi-Channel campaigns provide clients with a steady stream of targeted prospects who want to hear more”

Book A Meeting With Our Sales Team

Let’s schedule a convenient time to chat so we can discuss your business in detail. During our conversation, we can explore your specific goals, review our previous performance, and examine how we can effectively assist you in generating a greater number of high-quality leads. Simply select a time that works well for you from the options provided below.

What do we do for you?

We generate you 4 types of lead:

  • Targeted, Pre-Qualified Prospects - Pre-Qualified B2B Target Decision Makers included in the price. For Telemarketing, includes phone & direct emails. We can use your data if you’d prefer.

  • Marketing Qualified Leads - We provide long-term value by building a pipeline of renewal dates and future pipeline for you.

  • Sales Qualified Leads - Identifying a pipeline of interested follow ups within the next month. It’s useful for you to follow up on these.

  • Sales Qualified Meetings & Opportunities - We will get leads up to the standard that we agreed. If they aren’t at the right standard, simply send them back and we’ll happily re-qualify and re-book.

 
B2B Lead Generation

How do our Multi-Channel Lead Generation Campaigns work?

Our integrated campaign outlines a process where we're able to reach out to high value B2B decision makers and generate leads of a guaranteed standard.

Non-Automated LinkedIn

Non-Automated LinkedIn Outreach To Generate Leads & Opportunities.

Email Marketing

Our email marketing syncs up with our LinkedIn team’s activities to provide seamless and relevant contact.

Telemarketing

Our telemarketing contact centre will follow up on specific warm leads to capture interest.

Our Promise

  • We openly share our ongoing performance with you.

    For many products & industries, we can directly recommend an approach because we have a proven track record of results.

  • We will place agents on the campaign who we know have a great track record.

    As the campaign progresses, you’ll see real-time changes to the leader board.

  • We will be continually open with you about how things are going. Our Real-Time performance is visible at any time on our portal.

    We make a point of being very available with our one working day response promise.

  • In addition to finding opportunities and customers right now, you get a future pipeline in the form of renewal dates marketing and sales qualified leads.

  • At Park Row Marketing, our sales team are genuinely empowered to make campaigns better. We are very open and honest with each other about what good looks like, expected goals and Key Performance Indicators (KPIs).

    Naturally, everyone’s held accountable to mutually agreed targets. However, Managers are also held accountable to continually seeking feedback and removing any barriers to Team Members hitting those targets.

    This is very different from traditional ‘boiler-room’ telemarketing. In the old way of doing things, where there’s a fixed way and very limited flow of information back and forth between Agents and Managers.

    Part of each Team Member’s job is to let us know what’s working and what’s not. If someone has an idea about how to improve an aspect of this it is considered and readily taken on board.

  • We’ve developed a system ourselves that measures how good a job we’re doing and learns how to do it better. We can look at a multitude of granular approaches too. This helps make it really easy to replicate results across multiple campaigns.

Our pricing is simple, similar to how your phone plan works, with a simple monthly fee and then any overages. The price of this is based on the goal of conversation and the level of activity picked. Here’s our promise to you:

Real-Time Analytics

Our Portal app.parkrow.agency, is a powerful tool that ensures that we do a great job on our Multi Channel Lead Generation campaign:

  • Real-Time Reporting - Seeing Results, Calls Per Hour and Hours as they come in

  • Leads & Quality Checks - You see every lead/sale we generate, including our Quality Team’s assessment of it

  • Message Portal - Chat to us any time with ease

  • Forms and Secure Drive - A secure location to share client information

  • Sales Process & Trends - Find out team performance, individual performance and results by day, week, month or year

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Non-Automated LinkedIn - How It Works

We provide outbound contact in your branding to generate inbound enquiries via messaging. Only when prospects respond positively do we then pass this over to you. Examples include

  • A request for more information or a callback

  • Asking for a meeting/booked meeting

  • Requests for a quote or asking about pricing 

B2B Email Prospecting - How It Works

Our email marketing syncs up with our LinkedIn team’s activities to provide seamless and relevant contact

  • Emailing thanking for connecting

  • Sending an email after viewing the prospects page

  • Following up with contacts to check if they’d like to hear more

Well timed emails will work in tandem with our LinkedIn Agents to give a big impact

Telemarketing - How It Works

Our telemarketing contact centre will follow up on specific warm leads to capture interest

  • Friendly, experienced agents

  • Proven track records which we are happy to share with you

  • Qualifying on key criteria

  • Booking in meetings, securing leads

24/7 Web Chat - How It Works

Our team of trained agents will be available via web chat, 24/7, to answer prospects questions

  • There to answer questions on case studies

  • Qualifying on key criteria

  • Securing next steps

  • Confirming contact details

Benchmarked Performance

We like to openly share our previous results for all of 2023 across our standard packages. This is all clients, all goals of conversation, so we can provide you with more specific relevant examples as well.