Our Data-Driven Approach

Learning The Best Approach

 

There are so many moving parts & intangibles to a campaign. Our portal helps us to continually learn the best approach for a given product, industry, handover point, data source & more.

We’re happy to provide a tour of the portal. Here’s a demonstration of the approach we take. 

Our Mission

Park Row Marketing’s mission is to have a global positive impact by growing companies and planting trees. We help scale companies as their growth partner with our Lead Generation Campaigns.

We do this by helping companies close the loop with our combination of inbound, outbound, online and offline lead generation. What’s more, we plant trees as we grow your business

Planting Trees Park Row Marketing
Planting Trees With Park Row Marketing
data driven white label telemarketing & web chat

Who are Park Row Marketing? Our Multi-Channel campaigns provide clients with a steady stream of targeted prospects who want to hear more.

We can dedicate the time to following up and either booking appointments or closing sales in a variety of ways.

  1. Outbound telemarketing - friendly, dedicated team there to book meetings and closed sales

  2. Inbound contact centre - we are available to take sales and customer service enquiries via phone, WhatsApp, email and chat

  3. 24/7 web chat - our team are available 24/7 to capture the interest generated via traffic or provide frontline customer support at any time of day

Data-Driven White Label Telemarketing & Web Chat

Our Promise

  • We openly share our ongoing performance with you.

    For many products & industries, we can directly recommend an approach because we have a proven track record of results.

  • We will place agents on the campaign who we know have a great track record.

    As the campaign progresses, you’ll see real-time changes to the leader board.

  • We will be continually open with you about how things are going. Our Real-Time performance is visible at any time on our portal.

    We make a point of being very available with our one working day response promise.

  • In addition to finding opportunities and customers right now, you get a future pipeline in the form of renewal dates marketing and sales qualified leads.

  • At Park Row Marketing, our sales team are genuinely empowered to make campaigns better. We are very open and honest with each other about what good looks like, expected goals and Key Performance Indicators (KPIs).

    Naturally, everyone’s held accountable to mutually agreed targets. However, Managers are also held accountable to continually seeking feedback and removing any barriers to Team Members hitting those targets.

    This is very different from traditional ‘boiler-room’ telemarketing. In the old way of doing things, where there’s a fixed way and very limited flow of information back and forth between Agents and Managers.

    Part of each Team Member’s job is to let us know what’s working and what’s not. If someone has an idea about how to improve an aspect of this it is considered and readily taken on board.

  • We’ve developed a system ourselves that measures how good a job we’re doing and learns how to do it better. We can look at a multitude of granular approaches too. This helps make it really easy to replicate results across multiple campaigns.

Our pricing is simple, similar to how your phone plan works, with a simple monthly fee and then any overages. The price of this is based on the goal of conversation and the level of activity picked. Here’s our promise to you:

Why Partner With Us?

 

Data Driven, Real Time Insight

Our system measures how good a job we’re doing. Before the campaign start, we’ll show you our team’s previous track record in a specific sales process. What’s more, we will share who in our team are the best performers.

During the campaign, you’ll see real-time updates & reports on our performance and trends.

Collaborative Approach

Our Agents are genuinely empowered to make campaigns better. We are very open and honest with each other about expected goals and Key Performance Indicators (KPIs).

Both Agents and Managers are held accountable to continually seeking feedback and removing any barriers to Team Members hitting those targets.

Designed Around You

We’re here to line up the sales process to your requirements. The focus isn’t on how we can sell better, but rather how we can get more customers to buy.

Focusing on how they feel and the value that we’re adding in terms of the buying process.

  • Very professional, there is clarity around lead generation via a portal. As a business we have had over 90 leads that has generated new business and future opportunities.

    Andrew, Tidy Green Clean

  • I can’t not sing the praises of Owen, Jools, Jess and Chris enough. After working with many other providers and constantly finding ourselves being let down it was a relief to find Park Row marketing.

    Guy, Code Creative

  • Park Row has managed to book a good number of meetings, of a high quality, of which CPA has managed to sign over 80%.

    Ben, Commercial Property Advisors

  • We were understaffed and in need of quick and reliable help. They were conscientious, reliable and able to operate in a regulated environment like ours with skill and understanding.

    Polly, Tembo Money

  • They never cease to amaze me with their friendly, on-brand and results-driven approach. It's a pleasure to work with them.

    Fennar, Wildfire Management

Don’t Focus on How To Sell, But on How Customers Buy

We always try to focus on what we know to be true. The focus isn’t on how we can sell better, but rather how we can get more customers to buy.

Focusing on how they feel and the value that we’re adding in terms of the buying process.

  • We will continually develop the campaign to fit around how customers buy from you.

  • For many products & industries, we can directly recommend an approach because we have a proven track record of results.

  • You know a lot about all of the different stages of the campaign and how we are performing.

    We regularly use this information to learn how to do things better; to speak to more people, to pitch better, to get more interest & to get more commitment.

  • We will get leads up to the standard that we agreed. If they aren’t at the right standard, simply send them back and we’ll happily re-qualify and re-book.

  • We also plant trees as we grow your business. We work closely with our partner charities to plant trees across the globe.

What We Do

Here’s examples of how it works:

  1. Capturing Online Leads - Our 24/7 web chat means that we can qualify and capture leads, any time of the day or night

  2. Speedy Follow Up - We can follow up on enquiries in as little as 15 minutes for you

  3. Qualifying & Booking - We can qualify, perform pitches and book in for your sales team

  4. Sales - We can secure bookings and sales for your clients

We’re here to bring the conversation up to the required point, whether that’s booked meetings or closed sales. Here’s some examples of how we’ve collaborated with agencies to line up the sales process;

  • We worked with a PPC agency who drove traffic to a property developer’s site.

    Through web chat, we qualified visitors based on their budget & affordability, before booking into a property viewing with the sales team.

  • We worked with an agency who provided their mortgage broker client with a flood of enquiries of their web site. Unfortunately, many of the enquiries weren’t being contacted due to the mortgage broker’s existing workload.

    A Speedy Follow Up is especially important, due to the highly competitive mortgage broker industry.

    We provided evening and weekend telemarketing, following up with leads as they came in. We were able to engage, qualify and book in for a discovery call.

  • We worked with a print marketing company who performed a letter writing campaign for their business rates client.

    The client was unable to make follow up calls themselves, due to existing client work. We followed up from the letters sent, qualifying the opportunities and booking in for a Face-to-Face survey with the client

  • We collaborated with a digital agency for their legal services client. The goal was to follow up from PPC enquiries and secure a legal services sale.

    At it’s height, we had 8 full time team members securing dozens of sales each day.

Our Services

  • Flexible Telemarketing

    Flexible Telemarketing

    Our experienced agents are able to follow up, qualify and get results.

    With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.

  • Non-Automated Web Chat

    White Label 24/7 Chat

    A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.

    Our excellent rated web chat provides a great service to your visitors.

  • White Label Telesales

    Non-Automated LinkedIn

    We generate leads by going through the curated lists, one-by-one.

    We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.

Tailored To Your Sales Process

We will continually develop the campaign to fit around how customers buy from you.

Build On Our Track Record

For many products & industries, we can directly recommend an approach because we have a proven track record of results.

Data-Driven Approach

We continually learn about all of the different stages of the campaign. We regularly use this information to learn how to do things better.

Guaranteed Standard

We will get leads up to the standard that we agreed. If they aren’t at the right standard, simply send them back and we’ll happily re-qualify and re-book.

Best Salesperson for the Job

We will place agents on the campaign who we know have a great track record.

Real-Time Insight

We will be continually open with you about how things are going. We make a point of being very available with our one working day response promise.

 Contact us.

 
 
  • Henleaze House,

    Harbury Road, Bristol

    BS9 4PN

  • Already an existing customer? We have a 1-working day response promise on

    outreach@parkrowmarketing.co.uk

  • Have you got a question about our services? Our team are available 24/7 via chat. Pop us a message now.