Opening Revenue Opportunities In South America For International Students

Our client, a leading UK university offering an online MBA program, sought to increase international student enrollment, specifically targeting the South American market. They faced challenges in reaching qualified candidates in this region due to time zone differences, language barriers, and a need for talented telemarketers to call at the right times. We developed a comprehensive international student recruitment strategy focused on the South American market, leveraging data-driven insights and targeted telemarketing. Our approach included:

• Data Analysis & Targeting: Working in collaboration with their marketing team we utilised a sophisticated system to allow us to identify individuals in South America with a high potential for success in the online MBA program. We focused on those with the right academic qualifications, work experience, and career goals that aligned with the program's curriculum.

• Talented UK-Based Representatives: We assembled a team of talented UK-based representatives with experience in international student recruitment. Crucially, these representatives were strategically scheduled to make calls during South American business hours, ensuring convenient and effective communication with prospective students.

• Personalized Communication: Our team engaged with prospective students in a personalized manner, addressing their specific queries, providing detailed information about the program, and guiding them through the application process. We recognized cultural nuances and adapted our communication style accordingly.

• Qualification Process: Our qualification process involved:

  • Initial Screening: We screened potential candidates based on their academic credentials, professional experience, and English language proficiency.

  • Needs Assessment: We conducted in-depth conversations to understand the candidates' career goals, motivations for pursuing an MBA, and their specific needs and concerns regarding online learning.

  • Program Fit: We assessed the fit between the candidate's aspirations and the program's curriculum, ensuring that the online MBA would help them achieve their career objectives.

  • Application Support: We provided comprehensive support to candidates throughout the application process, answering their questions, assisting with document preparation, and ensuring a smooth and efficient experience.