fractional sales leader

Email marketing is the ultimate direct contact with your Prospect

Email is an excellent way to create a connection with your Prospect when done correctly. We use personalised email as a great method of lead generation for our clients. As well as being well received, our email campaigns are 100% GDPR compliant.

Our email campaigns focus on personalising contact so that they are well received. The main way that we achieve this is by making personalised, individual emails that are relevant to each individual who would read it. Find out more about how we run our email marketing campaigns.

How Does It Work?

A B2B email marketing campaign

A great email marketing campaign involves 3 key things:

  1. Awareness and value You don't want to spam your Prospects. We work closely with you to make sure that there's a level of awareness before we contact your Prospects.

  2. Personalised emails Our email campaigns focus on personalising contact so that they are well received

  3. Turning Prospects into Qualified Leads Following up from the emails to further qualify Prospects to make sure that now is the right time to quote

As part of your campaign, Park Row will build an email marketing campaign for you

Using a multi-channel approach to Qualify Leads

Our multi-channel approach focuses on building long-term income for you by building you into their lives. Personalised email contact is included in our Integrated campaigns By giving your Prospects many touchpoints, we ensure that we build trust as we generate you leads

GDPR risk assessments

Our campaigns are 100% GDPR compliant. For all of our campaigns, we conduct a GDPR risk assessment. This ensures that we consider the information that we’re collecting for you and where it’s going. This risk assessment:

  • Outlines who we’re speaking to

  • Goes through the goals of the campaign

  • Outlines the ways we’re speaking to them

  • Runs through the Information Commissioner’s Office recommended tests for assessing lawful basis for processing

  • Outlines who has access to Prospect data and we update the records of who has access on an ongoing basis

This way, we can ensure that your campaign will be compliant with GDPR regulations

Book A Meeting

Let’s schedule a convenient time to chat so we can discuss your business in detail. During our conversation, we can explore your specific goals, review our previous performance, and examine how we can effectively assist you in generating a greater number of high-quality leads. Simply select a time that works well for you from the options provided below.

Harness Our Other Services

  • Flexible Telemarketing

    Flexible Telemarketing

    Our experienced agents are able to follow up, qualify and get results.

    With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.

  • Non-Automated Web Chat

    White Label 24/7 Chat

    A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.

    Our excellent rated web chat provides a great service to your visitors.

  • White Label Telesales

    Non-Automated LinkedIn

    We generate leads by going through the curated lists, one-by-one.

    We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.