Finding Security Leads

The Challenge

Our Personnel Security Client identified a growing need for specialised security within the UK’s education and hospitality sectors. The challenge was two-fold:

• Education: Schools and Universities require more than just "guards"; they require Enhanced DBS-cleared personnel who understand the safeguarding requirements of a learning environment.

• Hospitality: Hotels and venues required a hybrid approach—officers who provide elite protection while maintaining a welcoming, professional "front-of-house" reception presence.

The goal was to connect with high-level decision-makers (Estate Managers, Headteachers, and Hotel General Managers) who value quality over the lowest price.

The Solution

Our Personnel Security Client deployed a dual-service specialised offering, backed by a robust multi-channel growth strategy.

Service Excellence:

• Educational Safeguarding: We deployed a team of officers specifically vetted through the Enhanced Disclosure and Barring Service (DBS), ensuring compliance with UK Department for Education standards.

• Hospitality & Night Support: We integrated "Security-Receptionists" who manage nighttime support and guest safety, ensuring 24/7 peace of mind for hotel guests and staff.

The Growth Strategy:

To reach these sectors, we utilised a Multi-Channel Lead Generation approach:

• LinkedIn Outreach: We targeted Facilities Managers and Bursars via highly personalised messaging, positioning our Personnel Security Client as a specialised partner rather than a generic agency.

• Strategic Telemarketing: Following the digital touchpoints, our telemarketing team engaged in high-level conversations to understand specific site pain points, booking site surveys and consultations.

The Results

By combining specialist security expertise with a proactive outreach strategy, our Personnel Security Client achieved:

• Sector Penetration: Successfully established a presence in the competitive Education sector by leveraging the "Enhanced DBS-cleared" USP.

• Enhanced Guest Experience: Hospitality clients reported higher guest satisfaction scores due to the professional demeanor of the nighttime support and reception monitoring teams.

• Pipeline Growth: The multi-channel approach (LinkedIn + Telemarketing) resulted in a significant increase in qualified inquiries within the first 5 months.

• Operational Reliability: 100% compliance rate with safeguarding protocols in all educational placements.