Case Study: Driving D2C Growth Through Conversational Outreach.
To help our client, a WhatsApp-first CRM, break through the noise of the crowded Shopify market, Park Row Marketing delivered a high-impact outreach campaign focused on solving real-world D2C pain points.
By moving away from generic digital blasts and committing to 1,531 hours of strategic, human-centric calling, we engaged directly with marketing heads to tackle issues like "attribution chaos" and high return rates on cash-on-delivery orders. This personalised approach successfully translated complex technical benefits into a clear "math-based" ROI for founders, ultimately generating 236 high-quality leads and establishing a strong foothold within high-growth D2C brands.
The Challenge: Breaking Through the Noise
The Client: A Conversational-first CRM designed for high-growth Shopify merchants.
The Goal: Connect with D2C leaders to help them move beyond "Email-only" marketing.
Our client has a world-class platform that solves a massive problem: declining email engagement. However, the D2C space is crowded. Head of Marketing and Retention Leads are constantly bombarded with "silver bullet" software solutions.
We needed to demonstrate that this wasn't just another tool—it was a revenue lever that solved "Attribution Chaos" and reduced shipping losses from Cash on Delivery (COD) orders.
The Strategy: Personalised, High-Intent Outreach
We didn't believe a "one-size-fits-all" email blast would reflect the quality of our client’s brand. Instead, we took a human-centric, strategic approach:
Identifying the "High-Intent" Persona: We targeted Shopify brands doing significant volume who were feeling the pain of "double attribution" across different tools.
The "Math-Based" Pitch: We spoke the language of the founder. We focused on how 1-click Shopify integration leads to recovered revenue from abandoned carts within hours.
A "WhatsApp-First" Focus: We prioritised markets like India and SE Asia, where customers prefer chatting over emailing.
The Execution: 1,531 Hours of Expertise
Strategy is nothing without execution. Our team dedicated 1,531 hours to high-level calling. This wasn't just cold calling; it was a series of strategic conversations designed to:
Educate leads on the 90%+ open rates of WhatsApp.
Explain how AI Voice Agents can nudge abandoned carts more effectively than text alone.
Showcase the "Unified Inbox" that saves support teams from "tab-hopping."
The Results: Tangible Growth
By the end of the campaign, the numbers spoke for themselves:
Hours 1,531 Hours
Qualified Leads Generated 236 Leads
Core Market Penetration Significant growth in D2C, specifically Shopify Plus brands.
The Park Row Takeaway
Marketing for a "Conversational CRM" should be, well... conversational. By putting in the hours and focusing on the specific pain points of Shopify merchants—like RTO (Return to Origin) risks—we delivered a pipeline of high-intent leads ready to scale.
Our Performance: KPIs
Here is our performance across all of our clients. Usually clients ask for Booked Face to Face Meetings, Online Meetings or Call-back Leads, but we can work to whatever handover point you need. The above is our previous average performance per client between 2021-2026, future results depend on moving parts such as the target audience, qualifying criteria and the handover point you request.
27%
LinkedIn Connection Rate
15
Avg. Calls Per Hour
49%
Open Rate
32s
Avg. Response Time 24-7-365
Non-Automated LinkedIn
99
Avg. LinkedIn Connections Per Lead
Telemarketing
41
Avg. Number of Calls Per Lead
Email Marketing
5%
Click Rate
2.8
Avg. Telemarketing Leads Per 8 Hour Day
2%
Reply Rate
Web Chat
1.1%
Avg. Visitor-To-Chat Rate
68
Avg. LinkedIn Messages Per Lead
44.9%
Avg. Chat-To-Lead Rate
Our Services
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Flexible Telemarketing
Our experienced agents are able to follow up, qualify and get results.
With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.
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White Label 24/7 Chat
A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.
Our excellent rated web chat provides a great service to your visitors.
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Non-Automated LinkedIn
We generate leads by going through the curated lists, one-by-one.
We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.
Got A Question?
Our team are here to make it easy for marketing companies to get set up. We can come to you with a detailed plan of how we can help you.
Fill out the below form and we’ll come back to you with examples of our track record and previous performance. We’re also available 24/7, just pop a message in the chat bubble to get started.