Case Study: Driving D2C Growth Through Conversational Outreach.
To help our client, a WhatsApp-first CRM, break through the noise of the crowded Shopify market, Park Row Marketing delivered a high-impact outreach campaign focused on solving real-world D2C pain points.
By moving away from generic digital blasts and committing to 1,792 hours of strategic, human-centric calling, we engaged directly with marketing heads to tackle issues like attribution chaos and high return rates on cash-on-delivery orders. This personalised approach successfully translated complex technical benefits into a clear math-based ROI for founders, ultimately generating 271 high-quality leads and establishing a strong foothold within high-growth D2C brands.
Driving E-Commerce Growth Through Real Conversations
The Client: A Conversational-first CRM designed for high-growth Shopify merchants.
The Goal: Connect with D2C leaders to help them move beyond Email-only marketing.
Our client has a world-class platform that solves a massive problem: declining email engagement. However, the D2C space is crowded. Head of Marketing and Retention Leads are constantly bombarded with silver-bullet software solutions. To help our client stand out in the crowded Shopify market, Park Row Marketing delivered a high-impact outreach campaign.
By ditching robotic digital blasts and committing to real, human-to-human conversations, we connected directly with e-commerce leaders to solve their biggest headaches. We needed to prove that our client’s tool wasn't just another piece of software, it was a genuine way to recover lost revenue and stop shipping losses.
The Strategy: Genuine, High-Intent Outreach
We knew a generic, one-size-fits-all email campaign wouldn't do justice to our client's brand. Instead, we took a highly tailored approach:
Data Targeting: Finding the Right Companies: We focused on busy Shopify brands feeling the pain of confusing data across too many different tools.
Speaking the Founder's Language: We focused on real math and quick wins, showing how a simple 1-click setup could recover abandoned shopping carts within hours.
Going Where the Customers Are: We prioritised industries where shoppers much prefer chatting on WhatsApp over sending emails.
The Execution: 1,792 Hours of Expertise
Strategy is nothing without execution. Our team dedicated 1,792 hours to high-level calling. This wasn't just cold calling; it was a series of strategic conversations designed to:
Educate leads on the 90%+ open rates of WhatsApp.
Explain how AI Agents can help to drive 1:1 conversations across WhatsApp, Voice, Email, SMS & Social.
Showcase the Unified Inbox that saves support teams time.
The Results: Tangible Growth
By the end of the campaign, the numbers spoke for themselves:
Focusing on a the strongest pitch and angle to take, where the platform could generate a 20% uplift in Shopify conversions.
Hours 1,792 Hours
Qualified Leads Generated 271 Leads
The Park Row Takeaway
We believe that marketing a conversational tool should actually be conversational! By putting in the hours and focusing on the specific daily struggles of online retailers, we delivered a pipeline of qualified leads who were ready to grow.
Why this aligns with our brand: It uses a friendly, narrative style that feels approachable while clearly showcasing our B2B expertise. It explains technical terms simply so anyone can understand the value we delivered.
Our Performance: KPIs
Here is our performance across all of our clients. Usually clients ask for Booked Face to Face Meetings, Online Meetings or Call-back Leads, but we can work to whatever handover point you need. The above is our previous average performance per client between 2021-2026, future results depend on moving parts such as the target audience, qualifying criteria and the handover point you request.
1,792
Avg. Calls Per Hour
Telemarketing
127,947
Calls Made
271
Meetings Booked
Our Services
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Flexible Telemarketing
Our experienced agents are able to follow up, qualify and get results.
With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.
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White Label 24/7 Chat
A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.
Our excellent rated web chat provides a great service to your visitors.
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Non-Automated LinkedIn
We generate leads by going through the curated lists, one-by-one.
We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.
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