Driving Qualified Quote Opportunities

Over 468 hours, we generated 173 leads for our PPE client. The PPE and workwear market is compliance-driven and highly competitive, often involving lengthy procurement cycles. The key challenge for our client was:

1. Bypassing the Gatekeeper: Reaching senior Procurement Managers, Safety Officers, and Facilities Directors who control high-volume, recurring contracts for essential gear.

2. Generating High-Intent Leads: Moving beyond general enquiries to generate opportunities that were genuinely quote-ready, saving the internal sales team crucial time.

3. Rapid Pipeline Injection: Delivering a significant volume of these qualified leads in a defined timeframe (Project '468').

The Solution: Targeted ‘Wish List’ Telemarketing

We deployed our Business Supplies Telemarketing & Telesales service, applying a precision strategy that converted cold outreach into warm commercial conversations:

• The 'Wish List to Call' Strategy: We worked closely with the client to compile a highly specific 'wish list' of target organisations and key decision-makers. This ensured every dial was part of a laser-focused prospecting effort, directly targeting businesses with a clear, high-volume requirement for compliant safety products.

• Experienced Telesales Team: An experienced agent, well-versed in the nuances of B2B procurement, conducted personalised, unscripted outreach. The focus was on compliance, volume discounts, and guaranteed supply—the key priorities for UK procurement teams.

• Quote-First Qualification: The mandate for the campaign was to secure a formal request for quotation (RFQ). This strict handover criterion ensured that the 173 resulting leads were not merely informational enquiries, but genuine, commercially viable opportunities.