Telemarketing That Works for Springpack
Springpack are a leading provider of dispatch packaging solutions for fulfilment operations across the UK. They wanted to test if outbound telemarketing could be a reliable source of new business without building an internal team.
Our Approach Park Row ran a six-month pilot as an extension of Springpack’s sales team: 638 hours, 1,500 calls/month, weekly feedback loops, and clear, simple reporting. The pilot proved telemarketing can deliver a consistent, scalable sales pipeline for Springpack.
Our Experience: Key Stats
7501
Total Calls Made For Springpack
638
Hours Performed
3.8
Avg. Leads Per 8 Hour Day
304 Leads: How Park Row Proved the Power of Telemarketing for Springpack
The Challenge: Is Telemarketing Viable?
Springpack, a leading UK packaging supplier, wanted to explore whether outbound telemarketing could become a reliable source of new business. However, they didn't want to commit to a full-scale internal team without proof that it would work. They needed a strategic partner to test the waters, refine the message, and deliver a clear Return on Investment (ROI).
Our Approach: A Strategic Partnership
Park Row stepped in to manage a pilot programme. Our goal was to act as an extension of the Springpack sales team, providing the high-volume outreach they needed while staying flexible.
Over the course of 638 hours, we maintained a rigorous schedule of 1,500 calls per month. What made the difference was our feedback loop; we didn't just dial numbers—we listened to Springpack’s input every week to improve the quality of every conversation. Our reporting was kept simple and transparent, giving Springpack full visibility of the activity and outcomes without any unnecessary complexity.
The Results: Consistency That Scales
The "test" was a resounding success, delivering a consistent and reliable sales pipeline:
304 Genuine Leads: High-quality opportunities delivered directly to the Springpack sales team.
3.8 Leads Per Day: An average of nearly four new opportunities every single working day.
25–30 Leads Per Month: A steady flow that allowed for predictable business growth.
The Outcome: From Pilot to In-House Powerhouse
The results were so convincing that Springpack decided to bring the function in-house to add even more resources to this winning channel. By using Park Row to validate the concept, Springpack was able to scale their business with total certainty.
““We’ve had a great experience working with Park Row on our outbound telesales activity. Their team consistently averaged around 1,500 calls per month and generated between 25–30 genuine leads, which provided a strong and reliable pipeline for our sales team.
What stood out most was how responsive they were to feedback. They continually refined their approach based on our input, which helped improve the quality of conversations and results over time. The team were always friendly, proactive, and easy to work with, making the whole process straightforward.
Their reporting was also clear and easy to use, giving us good visibility of activity and outcomes without unnecessary complexity. Overall, Park Row delivered a professional and effective telesales service that we’d happily recommend.”” — Springpack
You can find out more about Springpack and excellent sustainable packaging products here.
Our Performance: KPIs
Here is our performance across all of our clients. Usually clients ask for Booked Face to Face Meetings, Online Meetings or Call-back Leads, but we can work to whatever handover point you need. The above is our previous average performance per client between 2021-2026, future results depend on moving parts such as the target audience, qualifying criteria and the handover point you request.
27%
LinkedIn Connection Rate
15
Avg. Calls Per Hour
49%
Open Rate
32s
Avg. Response Time 24-7-365
Non-Automated LinkedIn
99
Avg. LinkedIn Connections Per Lead
Telemarketing
41
Avg. Number of Calls Per Lead
Email Marketing
5%
Click Rate
2.8
Avg. Telemarketing Leads Per 8 Hour Day
2%
Reply Rate
Web Chat
1.1%
Avg. Visitor-To-Chat Rate
68
Avg. LinkedIn Messages Per Lead
44.9%
Avg. Chat-To-Lead Rate
Our Services
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Flexible Telemarketing
Our experienced agents are able to follow up, qualify and get results.
With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.
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White Label 24/7 Chat
A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.
Our excellent rated web chat provides a great service to your visitors.
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Non-Automated LinkedIn
We generate leads by going through the curated lists, one-by-one.
We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.
Got A Question?
Our team are here to make it easy for marketing companies to get set up. We can come to you with a detailed plan of how we can help you.
Fill out the below form and we’ll come back to you with examples of our track record and previous performance. We’re also available 24/7, just pop a message in the chat bubble to get started.