HR Consultancy Lead Generation Case Study.
Our client, a leading provider of HR Consultancy services across Scotland, needed someone to provide qualified meetings. Initially, this was to generate more sales. This was also used to help continue the company’s results as part of a merger.
How We Qualify HR Consultancy Leads
Our qualification process for online meetings for HR consultancy packages is designed to connect our client's consultants with businesses that are a strong fit for their services. We use a telemarketing & email approach to ensure the meetings are valuable and productive:
Targeting The Right Companies: We start by defining the ideal client profile for each HR consultancy package. This includes factors like company size, industry, and what we anticipate specific HR challenges they face.
Qualifying: Before scheduling a meeting, we conduct a qualification of potential clients. This often involves a brief phone call or email exchange to gather basic information about their current HR practices and challenges. We ask questions like:
"What are your biggest HR priorities right now?"
"What challenges are you facing in managing your workforce?"
"Do you have an existing HR department or are you looking to outsource HR functions?"
"What is your budget for HR consulting services?"
Budgetary Authority and Timeline: We confirm the prospect's budget and their timeline for implementing HR solutions. This is a critical step to ensure that the meeting is with someone who has the authority to make a purchasing decision and is ready to move forward.
Mutual Fit Evaluation: We evaluate the mutual fit between the prospect's needs and the specific HR consultancy package being considered. This ensures that the consultant has the expertise and experience to address the client's challenges effectively.
Meeting Scheduling: Only after a prospect successfully navigates all the qualification stages do we schedule an online meeting with the HR consultant. We provide the consultant with a summary of the prospect's needs and background information to help them prepare for the meeting.
Key Stats (and Counting!)
Here’s a comprehensive overview of our impressive statistics for the HR Consultancy Leads generated. The below stats are between 2023 - 2024, with online meetings which meet the qualifying criteria required for good quality HR Consultancy Leads. Future results depend on factors such as handover point and data quality.
600+
Calling Hours Performed
8,000
Total Calls Made
99
Online Meetings Generated
How This Compares With Our Average
This is our all-time average for all of our clients.
29%
LinkedIn Connection Rate
28,338
Number of Calls Made
49%
Open Rate
32s
Avg. Response Time 24-7-365
Non-Automated LinkedIn
92
Avg. LinkedIn Connections Per Lead
Telemarketing
62
Avg. Number of Calls Per Lead
Email Marketing
5%
Click Rate
1.8
Avg. Telemarketing Leads Per 8 Hour Day
2%
Reply Rate
Web Chat
1.1%
Avg. Visitor-To-Chat Rate
58
Avg. LinkedIn Messages Per Lead
44.9%
Avg. Chat-To-Lead Rate
Our Services
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Flexible Telemarketing
Our experienced agents are able to follow up, qualify and get results.
With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.
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White Label 24/7 Chat
A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.
Our excellent rated web chat provides a great service to your visitors.
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Non-Automated LinkedIn
We generate leads by going through the curated lists, one-by-one.
We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.
Got A Question?
Our team are here to make it easy for marketing companies to get set up. We can come to you with a detailed plan of how we can help you.
Fill out the below form and we’ll come back to you with examples of our track record and previous performance. We’re also available 24/7, just pop a message in the chat bubble to get started.