Increase Lead Conversion Rate.
Generate an additional 13 meetings per 1000 visitors, without cannibalising other sources. Capture More Leads For The Same Level Of Traffic
For the last 12 months, we’ve partnered with Clear Legal to generate legal services opportunities. They generate traffic to landing pages and we partner with them by offering web chat to qualify and capture leads.
Over the last year, we’ve generated on average an additional 13 leads per 1000 visitors, without lowering the number of web form enquiries.
Challenges.
Qualifying The Prospect
Clear legal focus on very specific legal cases, so the key is ensuring that an opportunity qualifies before passing over to them. The issue is that standard if they were to filter using Paid Advertising metrics, their audience would be too small and would close themselves off to genuine opportunities.
What’s more, if they relied solely on web form enquiries, the leads that would be getting through to the sales team would include a higher number of opportunities that don’t qualify.
Solution.
Refining The Qualifying Questions
We worked closely with Clear Legal to refine the qualifying questions into 2 simple steps. By being open to trying out new things, we were able to find the right phrasing that qualifies the prospect whilst making the conversation concise and natural feeling.
What’s more, we noticed that in the situations where someone didn’t qualify, they still needed help. Us saying “We can’t help” was a jarring experience and so we had to work to rephrase to signpost contacts.
We regularly asked for feedback from the sales team to drill down the essential elements and make sure that we were capturing the leads that do qualify and signposting those who don’t.
Outcome.
Highly Sought After Leads From The Sales Team
We now have requests from the sales team for more of our leads, compared with the web chat. The sales team have found out that web chat leads convert better and so are now a highly sought after source of leads from within the team.
We are now exploring other legal services products with them to expand their offering.
Our Services
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Flexible Telemarketing
Our experienced agents are able to follow up, qualify and get results.
With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.
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White Label 24/7 Chat
A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.
Our excellent rated web chat provides a great service to your visitors.
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Non-Automated LinkedIn
We generate leads by going through the curated lists, one-by-one.
We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.
Got A Question?
Our team are here to make it easy for marketing companies to get set up. We can come to you with a detailed plan of how we can help you.
Fill out the below form and we’ll come back to you with examples of our track record and previous performance. We’re also available 24/7, just pop a message in the chat bubble to get started.