LinkedIn Advertising tips to generate more leads & sales

Native advertising has become an increasingly popular marketing strategy for businesses looking to boost their sales. Unlike traditional forms of advertising, native LinkedIn Advertising blends in seamlessly with the content of a website or publication, making it less intrusive and more effective in reaching potential customers.

In this article, we will explore the different ways in which businesses can utilise native LinkedIn Advertising to generate more sales and drive their bottom line.

Understanding the Power of Native Advertising

Unlike traditional forms of advertising that can be intrusive and disruptive to the user experience, native advertising blends in with the content of a website or publication. If you’re looking for examples, think like sponsored posts or articles, providing value and relevance to the target audience.

Why choose sponsored posts over advertising? One of the key benefits of native advertising is its ability to engage users in a non-intrusive way. By ‘flying under the radar’ so to speak, native ads are more likely to catch the attention of users and drive higher engagement.

What can you do with Sponsored Content? A solid approach is to capture attention in the feed – Engage your target audience in the place where they spend most of their time, the feed.

Additionally, native LinkedIn Advertising can enhance brand credibility and trust. When native ads are created in collaboration with influencers or industry experts, they lend their authority to the brand, making it more trustworthy in the eyes of the audience. This can lead to increased conversions and sales as customers are more likely to purchase from a brand they trust.

Key Strategies to Boost Sales with Native Advertising

Here are some key strategies that can help you leverage native advertising to boost your sales. It’s all about using Sponsored articles and key partnerships to increase engagement and help prospects let you know when they’re ready.

Retargeting – Firstly, consider using retargeting with sponsored content. By keeping in touch with prospects and previous lost enquiries through sponsored content, you can continue to educate and generate interest until they’re ready to start the conversation again.

Tailor Content – Another effective strategy is to tailor your content. Create multiple campaigns that focus on different aspects of what your target audience finds important:

1. As you speak to Prospects, use Save Leads on Sales Navigator to create different lists of prospects e.g. “Uses Competitor”, “Currently In-House” or “No Solution Currently”
2. Click ‘Boost Post’
3. Select the Audience based on different Audience Types

By investing time and resources in creating high-quality, engaging content that effectively showcases your products or services, you can capture the attention of potential customers and drive them towards making a purchase.

Collaborate – Collaborating with influencers is another powerful strategy to consider. Influencers have dedicated followings who trust their recommendations, making them influential advocates for your brand. Identify influencers relevant to your industry and establish partnerships that allow them to authentically promote your products or services.

Track The Effectiveness of LinkedIn Advertising

It’s crucial to track and analyse the performance of your native advertising campaigns. By regularly monitoring metrics, you can see who’s looking sooner rather than later. The idea is that you can follow up on these when they’re telling you that they’re ready.

Follow Up Using Sales Navigator

You can use Sales Navigator as a way of following up on highly qualified contacts using the meaningful connect and message approach. It’s all about tailoring the angle you take. Why you’re speaking to this person right now and why this is relevant to them.

Now that you have used Sales Navigator Search to find and create a list of highly relevant leads, craft personalised messages that highlight your understanding of their needs and offer solutions that your product or service can provide.

Be genuine and authentic in your approach, and avoid generic or salesy messages. Remember, the goal is to start a meaningful conversation and sell the next step, not the sale.

Hope you found this useful! By implementing these key strategies, you can maximise the impact of your advertising efforts and generate more sales for your business.