LinkedIn Marketing Tips: Building a strong community

Building a strong community around your brand is essential for its growth and success. In today’s competitive market, simply selling products or services is not enough to stand out and attract Clients. Companies are looking for more than just a transaction; they want to connect with a brand on a deeper level. This is where having a strong community comes in. Building the basics is essential to growing your business. You can find out more on our LinkedIn Marketing Tips here.

Practical Ways To Use The Below On LinkedIn

We go through the basics of how to foster a sense of belonging and building meaningful relationships below.

  • Straight From The Team: Encourage team members to share their experience of working with you
  • Writing Articles Of Their Own: Provide training on how team members can use article writing to build their professional brand
  • Building Your Audience: Building your followers by requesting clients and team members recommend others to follow you

With your Clients, you can create a loyal following that not only supports your brand but also helps it to grow. In this article, we will explore the various ways in which you can harness the power of a strong community to elevate your brand and achieve long-term success.

Including All Stakeholders

In order to build a strong community around your brand, it is crucial to include all stakeholders in your efforts. This means not only your customers, but also your employees, partners, and suppliers. By involving everyone who has a stake in your brand’s success, you can create a sense of ownership and shared responsibility that will drive the community forward.

A big part of this is emphasising a win-win relationship. A good starting point is to be really clear with specifically what you need. Next, emphasise what’s good for your stakeholders and be flexible on everything else other than what you specifically need.

How can you find what they need? This can be done through feedback surveys, focus groups, or even by inviting them to events or workshops. Make your work a collaboration. Make it about the best idea, not who’s right.

Lastly, it is important to recognise and appreciate the contributions of your stakeholders. Whether it is through a simple thank you note, a shoutout on social media, or even a rewards programme, acknowledging their efforts will go a long way in fostering a sense of community and encouraging their continued involvement.

By including all stakeholders in your community-building efforts, you can create a strong and thriving network of supporters who are invested in your brand’s success.

How You Can Get Your Team Involved

When it comes to building a strong community around your brand, your team plays a vital role. Getting your team involved is crucial for the success of your community-building efforts. Here are a few ways you can get your team on board:

Build clear goals together: Work with your team to build goals together. Let your team know about your essential requirements and then work with them on the goal-setting process. When your team has a sense of ownership over the goals, they will be more committed to achieving them.

Foster a collaborative environment: Encourage collaboration and idea-sharing within your team. Create opportunities for brainstorming sessions and regular team meetings to discuss community-related initiatives. When your team feels heard and included, they will be more enthusiastic about contributing to the community.

Recognise and reward contributions: Acknowledge and appreciate the contributions of your team members. Celebrate their successes, both big and small. This could be through public recognition, team rewards, or even career development opportunities. When your team feels valued, they will be more motivated to actively participate in community-building activities.

Remember, your team is the driving force behind your brand’s success. By getting them involved in community-building, you are not only strengthening your brand’s presence but also fostering a sense of pride and ownership among your employees.

Keep A Really Close Eye On What You Are Promising

When it comes to building a strong community around your brand, it is crucial to keep a really close eye on what you are promising. Your clients want what they’ve been promised, and it’s important to make sure that what you are saying aligns with what you can actually deliver on.

So, how do you know what you’re promising? One way is to keep a close eye on how you communicate with your clients. This includes not only explicit promises but also implicit obligations. It’s important to be mindful of the expectations you are setting through your marketing materials, customer interactions, and even your brand messaging.

Regularly assess and evaluate the promises you are making to ensure they are realistic and achievable. Take the time to review your products or services and make sure they live up to the claims you are making. Building the basics is essential to growing your business. You can find out more on our LinkedIn Marketing Tips here.

By keeping a close eye on what you are promising, you can build trust and credibility with your community. Clients appreciate transparency and honesty, and delivering on your promises is key to fostering long-term relationships. It’s better to underpromise and overdeliver than the other way around. By being mindful of your promises, you can set yourself up for success and ensure that your community continues to support and believe in your brand.

LinkedIn Marketing Tips

Deliver What You Promise

A key aspect of building a strong community around your brand is delivering on your promises. In a previous article, we discussed the importance of identifying what you are amazing at, and this forms the basis of what you should promise to your community. It’s about understanding your strengths and consistently delivering on them.

When you make a promise to your community, whether it’s about the quality of your products or the level of customer service you provide, it’s important to follow through every single time. This means not only meeting expectations but exceeding them whenever possible. By consistently delivering what you promise, you build trust and credibility with your community.

Transparency and honesty are crucial in this process. If there are any delays or issues, be open and communicate with your community. Let them know what is happening and provide regular updates. People appreciate companies that are upfront and transparent, even if it means admitting to a mistake or setback.

By delivering what you promise, you demonstrate that you value your community and their trust in your brand. It creates a positive perception and encourages long-term relationships. Remember, trust is earned through consistent actions, and by being reliable and trustworthy, you can foster a strong and loyal community that will support and believe in your brand.

Being Able To Quantify Your Amazing-ness

In order to attract more ideal customers, it’s important to be able to quantify your amazingness. What does that mean? It means being able to measure and demonstrate the value you provide to your customers.

One way to measure the value you provide is by calculating the time and money saved or earned by your customers. This information can help demonstrate the effectiveness of your products or services and make your business more attractive to potential customers.

Find a benchmark for your industry too. This goes beyond just knowing your strengths; its about setting up a scenario where you are measurably better than your competitors. What specific scenario are you 3x, 4x, 10x better?

If you have data that shows the impact your business has had on your customers, whether it’s increased sales, improved efficiency, or higher customer satisfaction, use it to your advantage. These numbers can be powerful evidence of the value you offer.

Capture Reviews

Some things seem harder to quantify, like great service. One way to quantify your amazingness is by collecting and sharing customer testimonials and success stories. Do you have a 4.9 rating across 1000s of reviews? That’s very telling.

These real-life examples provide social proof of the value your business brings to the table. When potential customers see that others have had a positive experience with your products or services, they are more likely to trust and choose your business. Building the basics is essential to growing your business. You can find out more on our LinkedIn Marketing Tips here.

Additionally, industry recognition and awards can help quantify your amazingness. If you have been recognised as a leader or innovator in your field, be sure to highlight these achievements. They add credibility and legitimacy to your business, making it more appealing to potential customers.

Being able to quantify your amazingness is crucial for attracting more ideal customers. By providing tangible evidence of the value you provide, you can stand out in a crowded market and convince potential customers that your business is the best choice for them. So, start collecting testimonials, gather data, and showcase your industry recognition. It’s time to quantify your amazingness and attract the customers you deserve.

Check out our LinkedIn Marketing Tips

LinkedIn is an excellent way to share the great work you are doing with your community. We provide weekly LinkedIn Marketing Tips with our newsletter. In addition to providing LinkedIn Marketing Tips, we also provide non-automated linkedin marketing packages. You can find out more here.