Unleash the Potential of Your Sales Navigator with these LinkedIn Article Writing Tips

Unlocking the full potential of LinkedIn requires more than just a fancy profile and a few connections. With over 675 million users, standing out on this professional networking platform is crucial for generating opportunities. But how do you stand out? With LinkedIn Article Writing.

That’s where LinkedIn Article Writing comes in. By leveraging the power of well-written and strategically crafted articles, you can add value either as a company or an individual. You can establish yourself as an industry thought leader and attract potential clients and business partners. In this article, we’ll share some top tips for using LinkedIn Article Writing to unleash the full potential of your Sales Navigator and take your LinkedIn game to the next level.

Company Articles vs Profile Articles: What’s the difference?

When it comes to leveraging the power of LinkedIn’s Sales Navigator through LinkedIn Article Writing, it’s important to understand the difference between company articles and profile articles. Company articles are articles that are published on your company page, whereas profile articles are articles that are published on your personal LinkedIn profile.

What’s the difference? Surely I can do the same content for both?

Company articles are a great way to showcase your company’s expertise, industry knowledge, and thought leadership. They allow you to position your brand as an industry leader and attract potential clients and business partners. Company articles can be used to share valuable insights, industry trends, success stories, and more.

On the other hand, profile articles are a way to establish yourself as an individual thought leader within your industry. These articles allow you to share your expertise, opinions, and personal experiences. Profile articles can be used to build your personal brand, attract job opportunities, and connect with like-minded professionals.

Both types of articles have their own benefits and serve different purposes. Company articles are more focused on promoting your brand and attracting potential clients, while profile articles are more focused on building your personal brand and establishing yourself as an industry expert.

LinkedIn Article Writing

Understanding the Importance of LinkedIn Article Writing for Business Growth

By publishing insightful and valuable articles on LinkedIn, you have the opportunity to position yourself or your company as a thought leader in your industry, build credibility, and attract potential clients or customers.

When you publish articles on LinkedIn, you are showcasing your expertise, sharing industry insights, and providing valuable information to your target audience.

The importance of LinkedIn articles for business growth cannot be overstated. These articles allow you to reach a wide audience of professionals who are actively seeking knowledge and solutions in your industry. By consistently publishing high-quality articles, you can establish yourself as a go-to resource, gain visibility, and build trust among your audience.

Top Tips to Master LinkedIn Article Writing

Whether you’re a marketing director or a budding professional looking to make a name for yourself, mastering the art of LinkedIn Article Writing is essential. To help you unlock the full potential of your Sales Navigator, here are some top tips to enhance your article writing skills on LinkedIn.

  1. Know your voice: Before commencing writing, take the time to research your target audience’s interests and pain points to understand what they wish to achieve from your content. Additionally, establish the tone you wish to use and match it with your target audience. This method will enable you to maintain consistency and establish a stronger rapport with your readers
  2. Be consistent: Consistency is key when it comes to article writing. Set a schedule and stick to it, whether it’s publishing weekly, fortnightly, or monthly. By consistently sharing valuable content, you’ll establish yourself as a reliable source of information in your industry.
  3. Tell a story: Don’t just present facts and figures. People connect with stories, so use storytelling techniques to engage your audience. Share personal experiences, case studies, or success stories that are relevant to your industry and demonstrate your expertise.
  4. Provide actionable insights: Your articles should not only inform but also provide actionable takeaways for your readers. Whether it’s sharing practical tips, strategies, or step-by-step guides, give your audience something they can implement in their own professional lives.

Leveraging Sales Navigator to Maximise Opportunities

Crafting effective calls-to-action (CTAs) in your LinkedIn articles is always good for driving engagement, generating leads, and maximising the ROI. A well-crafted CTA can inspire readers to take the desired action, whether it’s visiting your website, downloading a resource, or connecting with you directly.

However this isn’t the only way you can benefit from articles. Combining Sales Navigator & LinkedIn Article Writing is a powerful tool. Here are some ways you can do it.

Saved lead lists: Make sure to take 20-30 seconds to save all viewers and commenters into specific lead lists. This might be useful later, you never know.

  1. Find Profile
  2. Click ‘Save’ or ‘Add to List’
  3. Have a specific list like ‘Engaged with Article’

InMails and Message Thank You’s: Who reposted or commented on the article in a meaningful way? Why not send them a kind thank you message?

Get the Convo Going: Engage with your audience by ending your articles with a question or invitation for comments. Respond to comments promptly and build rapport with your audience.

Influencers, Introductions & Accounts: You’re not only looking for those who have read the article, you are looking for those in their organisation. Use the above saved list of engaged with prospects to find potential clients. Could you ask for a friendly intro to one of their coworkers as a method of moving a sale forward?

By following these tips, you can leverage the power of article writing to maximise opportunities on your Sales Navigator and take your LinkedIn presence to new heights.