The Top 5 Things to Do When My Prospect Views My LinkedIn Profile
The Top 5 Things to Do When My Prospect Views My LinkedIn Profile
Boom! You just saw that a potential client checked out your LinkedIn profile. Awesome! But hold on – how do you turn that quick glance into a real conversation and, hopefully, a new customer? It's all about the approach. Here are five simple things you can do to hit the ground running:
Send a Connection Request (the right way!): If you're not already connected, send them an invite! But here's the kicker: personalize it. Nobody wants to feel like just another number in your sales funnel. Instead of a generic invite, craft a message that shows you actually looked at their profile. Did their recent post about industry trends catch your eye? Are you impressed with their volunteer work? Mention it! Try something like, "Hi [Name], I was really inspired by your post on [topic]. I'd love to connect and hear more about your experience in [industry]."
Want to learn more about crafting the perfect connection request? Check out this article on generating B2B leads: https://parkrow.marketing/blog/3-easy-tips-to-generate-more-b2b-leads
Become a Detective (a friendly one!): Don't just send a connection request and call it a day. Take some time to really explore their LinkedIn profile. What are they passionate about? What kind of content do they share? What are their skills and experiences? Maybe you both volunteer for the same cause, have a shared connection, or went to the same school. Finding common ground shows you're genuinely interested in them as a person, not just a potential sale. And hey, you might even learn something new!
Engage, Engage, Engage!: Think of LinkedIn as a big networking event. You wouldn't just walk up to someone and launch into your sales pitch, right? Instead, you'd strike up a conversation, ask questions, and show genuine interest. It's the same online! Like or comment on their recent posts, share your thoughts on industry articles they've shared, or congratulate them on a recent achievement. This shows you're not just there to sell them something, and it keeps you on their radar. Working smart, not hard, right?
Follow Up (without being annoying): Okay, so you sent a personalized connection request and even commented on their latest post. But they still haven't responded. Don't panic! Sometimes people get busy. After a few days, send a quick, casual follow-up message. But remember, the key here is casual. Don't pressure them or rehash your sales pitch. Instead, reiterate your interest in connecting and maybe mention a specific topic you'd like to discuss. For example, "Hi [Name], just wanted to follow up on my connection request. I'm really interested in learning more about your experience with [topic] at [Company]."
InMail (your secret weapon!): If you're really serious about connecting, and you have LinkedIn Premium, use InMail to send a direct message. This allows you to reach out to people you're not connected with, but use it wisely! Your message should be personalized, valuable, and concise. Maybe offer to share a helpful resource, ask their opinion on an industry trend, or invite them to a relevant webinar.
Need some inspiration for your next marketing campaign? Check out this blog post: https://parkrow.marketing/blog/marketing-campaigns
DON'T DO THIS! Whatever you do, don't message them saying "I saw you looking at my profile...." and then leap straight into a sales pitch! Much like in real life, that's not the way to make a good first impression. Instead, focus on building a genuine connection and offering value.
That's it! Five easy steps to turn a profile view into a potential client. Remember, building relationships takes time, so be patient and keep adding momentum to those connections.
