What Counts As A Lead?
We're here to provide leads which have reached the point of the conversation that you requested. This lead was generated in line with the qualifying criteria in the script and agreed in writing with you. The script is the standard which this lead is measured. If you’d like to change what counts as a lead, then please let us know via email on outreach@parkrowmarketing.co.uk
What's the best handover point?
The best handover point varies from client to client. The best scenario is that we provide you with leads that your sales team can pick up and consistently close. Examples of how we can change the handover point include:
Booked meetings - Booking a time in the Prospect's diary for you
Type of meeting - Organising a Face to Face meeting instead of a phone meeting
Contact details - Collecting direct contact information for you
Pre-qualifying Prospects - Removing unsuitable or borderline prospects from the list, so that we don't contact them at all
We can change the script in the above ways. If you’d like to change what counts as a lead, then please let us know via email on outreach@parkrowmarketing.co.uk
Quality Control Reports
What counts as a lead is what is outlined in the script, so we give you real-time insight into our quality control activities, regarding the pass rate of leads and how often we use this as feedback for our Agents.
We openly share this with you via the reports on here, comparing the handover point with what we've achieved.
Top tips for follow up
Tip 1: Use the momentum that we’ve already got for you
A lot of contact has already happened with this prospect so far. What’s more, they’ve given a specific request to take this conversation further. Use that when following up with them.
Reference the previous contact e.g.
“Hi it’s [Your Name] from [Your Company], you were speaking with my colleague and you asked us to [quote the chat or email]. Is now a good time?”
Tip 2: Confirm chats and meetings to make best use of your time
Sometimes things come up and Prospects ask to reschedule. You want to minimise this as much as possible. From sending calendar invites to sending reminders, here’s a few ways that you can minimise rescheduling meetings
Tip 3: Follow up in a way that guides the Prospect toward a sale
Prospects need to answer a few key questions prior to giving you the go ahead. Your job as a salesperson is to help them answer those questions. In addition to helping improve your chances of a sale, by helping them work through these questions, you can showcase tremendous service and build a loyal customer base.
Check out our top tips
Tip 4: Always get an answer
Do you know the top reason that sales are lost? The salesperson doesn’t follow up enough to actually get an answer from the customer. This universal truth presents a great opportunity for Winning Sales for those who do follow up
Always Get An Answer. Here are some tips on how to do this
