Connecting Fleet Cleaning Company Direct to Key Decision-Makers Across Transport & Logistics
The transport and logistics industry moves fast. Fleet owners and depot managers receive countless automated sales emails every week, making it hard for genuine service providers to stand out and win quote opportunities. We worked with a national fleet cleaning company over 6 years and generated them over 100 high quality opportunities with the right size companies.
The Strategy: Pre-Qualifying Based On Implied Need, Then Qualifying Based On Interest
Park Row Marketing delivered a human-centered campaign tailored strictly to transport and logistics decision-makers. Using non-automated LinkedIn outreach, our team connected with Depot Managers at companies running active vehicle fleets where on-site cleaning was a priority.
Supported by 24/7 web chat to capture inbound enquiries and email marketing to keep the brand top-of-mind, we kept communication warm, professional, and entirely focused on solving logistics challenges.
The Approach
We aligned our client’s messaging with the exact needs of transport and logistics operators. We integrated 24/7 web chat to answer website visitors around the clock and ran targeted non-automated linkedin & email campaigns to warm up key accounts.
Our core focus was non-automated LinkedIn outreach targeting Depot Managers and Logistics Operations Heads. Because our team conducted real conversations rather than sending generic messages, we quickly identified depots facing fleet cleaning issues and guided them straight to requesting a quote.
The Impact
Direct Access: Reached hard-to-contact transport and logistics leads without relying on automated bots.
Consistent RFQ Pipeline: Delivered hundreds of direct quote requests from active depot managers over six years.
Long-Term ROI: Established a repeatable, high-performing lead generation channel in a competitive industry.
Our Performance: KPIs
Here is our performance across all of our clients. Usually clients ask for Booked Face to Face Meetings, Online Meetings or Call-back Leads, but we can work to whatever handover point you need. The above is our previous average performance per client between 2021-2026, future results depend on moving parts such as the target audience, qualifying criteria and the handover point you request.
27%
LinkedIn Connection Rate
15
Avg. Calls Per Hour
49%
Open Rate
32s
Avg. Response Time 24-7-365
Non-Automated LinkedIn
99
Avg. LinkedIn Connections Per Lead
Telemarketing
41
Avg. Number of Calls Per Lead
Email Marketing
5%
Click Rate
2.8
Avg. Telemarketing Leads Per 8 Hour Day
2%
Reply Rate
Web Chat
1.1%
Avg. Visitor-To-Chat Rate
68
Avg. LinkedIn Messages Per Lead
44.9%
Avg. Chat-To-Lead Rate
Our Services
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Flexible Telemarketing
Our experienced agents are able to follow up, qualify and get results.
With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.
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White Label 24/7 Chat
A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.
Our excellent rated web chat provides a great service to your visitors.
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Non-Automated LinkedIn
We generate leads by going through the curated lists, one-by-one.
We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.
Got A Question?
Our team are here to make it easy for marketing companies to get set up. We can come to you with a detailed plan of how we can help you.
Fill out the below form and we’ll come back to you with examples of our track record and previous performance. We’re also available 24/7, just pop a message in the chat bubble to get started.