Financial Services PPC Leads
When it comes to financial services, like residential mortgages or Making Tax Digital for the self-employed, people don't just click a button and buy. Even with a fantastic Pay-Per-Click campaign bringing in a steady flow of leads, customers often hesitate. They have questions, they need reassurance, and above all, they need to trust the company they are dealing with. Forms and automated emails simply aren't enough to get them over the line.
Our Experience: Key Stats
1,351
Hours Logged
3,859
Successful Outcomes
20
Avg. Leads Per 8 Hour Day
Agile, Compliant, and High-Converting: Scaling B2C Financial Services
We stepped in to be the friendly, knowledgeable voice at the end of the phone. Using our UK-based telesales and customer service team, we quickly followed up on these inbound PPC leads.
Because the financial sector is highly regulated, our team had to be incredibly agile. Whenever HMRC guidelines or mortgage qualification criteria changed, our management team updated our training and scripting within hours. Instead of using pushy sales tactics, we focused on high-empathy, helpful conversations. We answered questions, checked eligibility, and made sure the customer felt completely supported.
The Results
By putting people at the heart of the process, we turned digital interest into real, measurable growth:
1,351+ Hours Logged: A dedicated, high-volume calling effort.
3,859 Successful Opportunities: Thousands of verified platform sign-ups and complete mortgage quotes.
Rapid Conversion: An impressive average of 2.5 completed opportunities every single hour.
Doing Good: And, true to the Park Row way, we planted trees as the client's business grew!
Our Performance: KPIs
Here is our performance across all of our clients. Usually clients ask for Booked Face to Face Meetings, Online Meetings or Call-back Leads, but we can work to whatever handover point you need. The above is our previous average performance per client between 2021-2026, future results depend on moving parts such as the target audience, qualifying criteria and the handover point you request.
27%
LinkedIn Connection Rate
15
Avg. Calls Per Hour
49%
Open Rate
32s
Avg. Response Time 24-7-365
Non-Automated LinkedIn
99
Avg. LinkedIn Connections Per Lead
Telemarketing
41
Avg. Number of Calls Per Lead
Email Marketing
5%
Click Rate
2.8
Avg. Telemarketing Leads Per 8 Hour Day
2%
Reply Rate
Web Chat
1.1%
Avg. Visitor-To-Chat Rate
68
Avg. LinkedIn Messages Per Lead
44.9%
Avg. Chat-To-Lead Rate
Our Services
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Flexible Telemarketing
Our experienced agents are able to follow up, qualify and get results.
With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.
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White Label 24/7 Chat
A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.
Our excellent rated web chat provides a great service to your visitors.
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Non-Automated LinkedIn
We generate leads by going through the curated lists, one-by-one.
We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.
Got A Question?
Our team are here to make it easy for marketing companies to get set up. We can come to you with a detailed plan of how we can help you.
Fill out the below form and we’ll come back to you with examples of our track record and previous performance. We’re also available 24/7, just pop a message in the chat bubble to get started.