Case Study: Opening Doors for Leisure Tech Giants

Our Strategy: The Power of Persistence

At Park Row Marketing, we know that big results don’t happen overnight. To reach high-level executives at major chains, we designed a multi-channel campaign that ran for 11 months.

We didn't just send a few emails and hope for the best. We used a "surround sound" approach:

• Targeted Outreach: Identifying the exact people who manage guest experience and operations.

• Value-First Messaging: We focused on how the CRM solves their problems—like reducing queues and increasing F&B (Food & Beverage) spend.

• Multi-Channel Touchpoints: We combined professional email sequences, LinkedIn engagement, and direct follow-ups to stay top-of-mind without being intrusive.

The Results: 99 Seats at the Table

Over nearly a year of consistent, strategic work, we delivered a pipeline that most companies only dream of.

• Duration: 11 Months

• Total Appointments: 99 High-Value Meetings

• Key Targets: UK Theme Parks & Major Hotel Chains

• Outcome: A massive boost in sales opportunities and brand authority

The beauty of this campaign wasn't just the number of meetings, but the quality. These weren't casual chats; they were scheduled appointments with some of the biggest names in the leisure world. We took the stress of "finding" the business off our client's plate, so they could focus on what they do best: closing the deals and improving guest experiences.

Why it Worked

• We kept it simple: We translated complex software features into real-world benefits that park owners care about.

• We stayed consistent: Marketing is a marathon, not a sprint. Our 11-month commitment ensured we caught prospects at the exact moment they were ready to buy.

• We were personable: We treated every prospect like a person, not a data point. This matches the friendly, helpful ethos we live by at Park Row.