Elevate Your Sales with Sales Navigator Search: Key Takeaways

Are you looking for an effective way to increase your sales? Sales Navigator Search is a powerful tool that can help you reach your sales goals. In this blog post, we’ll discuss the key takeaways from using Sales Navigator Search to elevate your sales performance. We’ll go over best practices and tips for getting the most out of your Sales Navigator Company Marketing Strategy, including common mistakes made. Read on to learn how to get the most out of your Sales Navigator Search experience.

What is Sales Navigator Search and Why Should You Use It?

Sales Navigator Search is a B2B Salesperson’s Dream. It’s a powerful tool offered by LinkedIn that can significantly boost your sales efforts. It allows you to search for and connect with potential leads who are actively engaged in your target market. With Sales Navigator Search, you can filter your searches based on specific criteria such as industry, location, job title, etc. But, when it gets exciting is when you use it’s more advanced features to get truly exceptional results.

Additionally, Sales Navigator Search provides you with valuable insights and information about your leads. You can see who has viewed your profile, track their activity, and stay updated on any changes in their role or company. This allows you to personalise your outreach and have more meaningful conversations with your prospects.

In summary, Sales Navigator Search is a game-changer when it comes to sales prospecting. It helps you find the right people, gather important information, and ultimately increase your chances of closing deals. So if you’re serious about elevating your sales performance, Sales Navigator Search is definitely a tool worth using.

Sales Navigator Company Marketing: Common Mistakes

When using Sales Navigator Search, one common mistake that many sales professionals make is not properly refining their list. It can be tempting to cast a wide net and include as many leads as possible, but this approach is often counterproductive. Instead, it’s important to narrow down your list to only include highly relevant and qualified leads.

A good example to show this is to search HR Manager in Sales Navigator. This will likely also show Payroll Managers and Recruitment Managers too.

As a side note, this is why it’s dicey to use automation on LinkedIn. You and I know that there’s a difference between Payroll & HR, but a bot doesn’t. Always manually work on LinkedIn, as it is intended to be used.

Another mistake is relying solely on job titles or industries when creating your list. While these criteria can be helpful, they don’t always paint a complete picture of your ideal lead. It’s important to consider other factors such as company size, location, and recent activity to ensure that your list is truly tailored to your target market.

Avoiding these common mistakes and taking the time to refine, personalise, and update your list will greatly increase your chances of success when using Sales Navigator Search. Don’t underestimate the power of a targeted and up-to-date list in your sales efforts. This is a key focus in getting the most out of your Sales Navigator Company Marketing Strategy.

Using Account Searches for Optimal Results

Are you looking to take your sales efforts to the next level? Using account searches on Sales Navigator can help you achieve optimal results. What you do here is search not by individual, but by the company itself.

You can search by lots, but here’s some examples:

  • Annual revenue
  • Company headcount / headcount growth
  • Department headcount / Department headcount growth
  • Technologies used
  • Job opportunities
  • Recent activities
  • Saved accounts
  • Account lists

When it comes to finding the right leads, account searches allow you to focus your efforts on specific companies that fit your target market. By targeting specific accounts, you can ensure that you are reaching decision-makers and individuals who have the power to make purchasing decisions.

When using account searches, it’s important to narrow down your search criteria to include only the most relevant companies. Consider factors such as industry, company size, and location to ensure that your search results align with your ideal customer profile. This will help you find high-quality leads that are more likely to convert into sales.

In addition, Sales Navigator provides you with valuable insights about the accounts you are targeting. You can see who has viewed your profile from those companies, track their activity, and stay updated on any changes within the organisation. This information can be used to tailor your outreach and have more personalised conversations with your prospects.

By leveraging account searches on Sales Navigator, you can optimise your sales efforts and increase your chances of success. So start exploring the power of account searches and unlock new opportunities for your business. This is a key focus in getting the most out of your Sales Navigator Company Marketing Strategy.

Creating Custom Lead Lists

Creating custom lead lists is a crucial step in maximising the effectiveness of Sales Navigator Search. While the tool provides a wide range of search criteria, taking the time to create custom lists tailored to your target market can significantly boost your sales efforts.

Essentially, you can use the account settings above to find your ideal company type. Then you save those companies and search for decision makers within those companies.

To create custom lead lists, start by defining your ideal customer profile. Consider factors such as industry, company size, location, and recent activity. By understanding the characteristics of your target audience, you can refine your searches and focus on leads that have the highest potential for conversion.

Next, use the search filters in Sales Navigator to narrow down your results. Experiment with different combinations of criteria to find the most relevant leads. Don’t be afraid to iterate and refine your searches until you find the sweet spot.

Using Activity Based Searches

By focusing on the activities and engagement of your potential leads, you can gain insights into their level of interest and engagement with your industry or product. This allows you to prioritise your outreach efforts towards those who are actively seeking solutions or opportunities.

This can include actions in relation to you or your company like profile views, whether they follow your company posts and updates, group memberships, and more. Use the Sales Navigator search filters to narrow down your results based on these activities and create a list of highly engaged prospects.

This can also include events or things that have happened e.g. large growth or significant downsizing, a recent fundraise, a key personnel change, etc. This is a key focus in getting the most out of your Sales Navigator Company Marketing Strategy.

What Next? InMail and Connection Requests

Why do all of this? Why go to so much bother to find different types of lead?

It’s all about tailoring the angle you take. Why you’re speaking to this person right now and why this is relevant to them.

Now that you have used Sales Navigator Search to find and create a list of highly relevant leads, craft personalised messages that highlight your understanding of their needs and offer solutions that your product or service can provide.

Be genuine and authentic in your approach, and avoid generic or salesy messages. Remember, the goal is to start a meaningful conversation and sell the next step, not the sale.

What do you write? If in doubt, take what you use and change the first 2 sentences to be tailored to this particular person. Building rapport and establishing a connection can lay the foundation for future conversations and potential sales opportunities.