Case Study: Generating Over 850 Leads for Franchisees

We partnered with nine Sportscool franchisees to help generate more high-quality opportunities, resulting in 850 qualified leads for franchisees to follow up on. By working across those nine regions, we delivered 850 carefully vetted prospects to support growth and boost local lead generation.

850 Leads For Schools

Starting with just one area, word quickly spread among franchisees and before long we were working with nine Sportscool locations. We loved partnering with Bradford, Brighton, Bury, Cardiff, Durham, Leeds, Romford, West Sussex and Wolverhampton, and enjoyed seeing each franchise grow and thrive.

The Challenge: The Need For Someone To Dedicate The Time

As franchisees, we weren't dealing with nine regional managers; we were working with small business owners. They were extremely time-poor and needed someone to make the calls and secure new opportunities while they focused on serving existing clients and running their businesses.

The Park Row Solution: Hitting the Ground Running

We generated meetings across the regions with the Decision Maker, conducting a thorough fact-find and successfully securing interest in sports coaching provision for local schools.

The Results that Matter

By skipping the traditional hiring process and choosing Park Row, the client experienced a substantial return:

  • 850 qualified leads generated

  • 10,693 calls made

  • Average of 13 calls per lead

Is your business stuck in the hiring trap?

If you need to grow but don't have the time to train a new team member, let’s have a friendly chat. We can hit the ground running for you this week.

Key Stats

Here’s a comprehensive overview of our impressive statistics for the Specialist Crane Leads generated. The below stats are between 2022 - 2024, with meetings which meet the qualifying criteria required for good quality Specialist Crane Leads. Future results depend on factors such as handover point and data quality.

4,947

Messages Manually Sent

4,517

Total Connections Made

89

Qualified Leads Generated

How This Compares With Our Average

This is our all-time average for all of our clients.

29%

LinkedIn Connection Rate


28,338

Number of Calls Made

49%

Open Rate

32s

Avg. Response Time 24-7-365

Non-Automated LinkedIn

92

Avg. LinkedIn Connections Per Lead

Telemarketing

62

Avg. Number of Calls Per Lead


Email Marketing

5%

Click Rate

1.8

Avg. Telemarketing Leads Per 8 Hour Day

2%

Reply Rate


Web Chat

1.1%

Avg. Visitor-To-Chat Rate

58

Avg. LinkedIn Messages Per Lead

44.9%

Avg. Chat-To-Lead Rate


Our Services

  • Flexible Telemarketing

    Flexible Telemarketing

    Our experienced agents are able to follow up, qualify and get results.

    With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.

  • Non-Automated Web Chat

    White Label 24/7 Chat

    A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.

    Our excellent rated web chat provides a great service to your visitors.

  • White Label Telesales

    Non-Automated LinkedIn

    We generate leads by going through the curated lists, one-by-one.

    We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.

Got A Question?

Our team are here to make it easy for marketing companies to get set up. We can come to you with a detailed plan of how we can help you.

Fill out the below form and we’ll come back to you with examples of our track record and previous performance. We’re also available 24/7, just pop a message in the chat bubble to get started.

 
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Digital Marketing Lead Generation Case Study