Multi Channel Approach To Sell SEO & PPC Packages
A 15-month strategic partnership focused on consistent lead generation for a digital marketing agency. We used a multichannel approach to ensure the client’s sales team stayed busy. We combined the professional reach of LinkedIn to warm up prospects with the personal touch of telemarketing to qualify interest and book meetings.
Our Experience: Key Stats
7156
Total Calls Made
422
Hours Performed
109
Leads Generated
15 Months. 109 Opportunities. A Revenue Revolution.
Our client, an expert SEO and PPC agency, had a clear goal: they wanted to scale. They were brilliant at delivering results for their customers but needed a steady, reliable way to find new ones. They needed a partner to open doors so they could focus on the doing.
The Strategy: A Human-Centred Approach
We didn't believe in cold outreach. Instead, we used a two-step method to build real rapport:
LinkedIn: We built a targeted presence, connecting with the right decision-makers and warming up the audience.
Telemarketing: Once the ice was broken, our team stepped in with professional, friendly phone calls to identify genuine business needs.
Consistency: We stayed at it every single day for 15 months, ensuring the sales pipeline never went dry.
The Results
The numbers speak for themselves. By blending digital networking with personal conversation, we delivered 109 Qualified Opportunities, High-quality leads handed over to the client's sales team.
Our client has a 30% Conversion Rate and an average monthly value of sale of £1800 per month.
Our Performance: KPIs
Here is our performance across all of our clients. Usually clients ask for Booked Face to Face Meetings, Online Meetings or Call-back Leads, but we can work to whatever handover point you need. The above is our previous average performance per client between 2021-2026, future results depend on moving parts such as the target audience, qualifying criteria and the handover point you request.
27%
LinkedIn Connection Rate
15
Avg. Calls Per Hour
49%
Open Rate
32s
Avg. Response Time 24-7-365
Non-Automated LinkedIn
99
Avg. LinkedIn Connections Per Lead
Telemarketing
41
Avg. Number of Calls Per Lead
Email Marketing
5%
Click Rate
2.8
Avg. Telemarketing Leads Per 8 Hour Day
2%
Reply Rate
Web Chat
1.1%
Avg. Visitor-To-Chat Rate
68
Avg. LinkedIn Messages Per Lead
44.9%
Avg. Chat-To-Lead Rate
Our Services
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Flexible Telemarketing
Our experienced agents are able to follow up, qualify and get results.
With flexible packages starting from 8 hours per week, we will book meetings, perform demos and provide customer service.
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White Label 24/7 Chat
A steady stream of leads and sales, 24/7/365. We do this with non-automated web chat on your landing pages and websites.
Our excellent rated web chat provides a great service to your visitors.
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Non-Automated LinkedIn
We generate leads by going through the curated lists, one-by-one.
We aim to max out the usage on LinkedIn, but by selectively connecting with the best prospects for you.
Got A Question?
Our team are here to make it easy for marketing companies to get set up. We can come to you with a detailed plan of how we can help you.
Fill out the below form and we’ll come back to you with examples of our track record and previous performance. We’re also available 24/7, just pop a message in the chat bubble to get started.