Springpack Lead Generation Case Study
From Pilot to Powerhouse: Celebrating Springpack’s Sales Success
At Park Row Marketing, our favourite kind of success story is one where our clients outgrow the test phase and move into full-scale expansion. Today, we’re celebrating a fantastic six-month partnership with Springpack, a leader in the UK packaging industry.
Link to case study here: https://parkrow.marketing/case-studies/springpack-lead-generation-case-study
The Mission: Testing the Waters
Springpack came to us with a clear question: Is telemarketing a viable way for us to generate new opportunities? Instead of taking the risk of hiring a full internal team straight away, they partnered with Park Row to run a professional proof of concept pilot. This allowed them to test the channel, refine their messaging, and see real-world results before committing to a long-term internal structure.
The Results: Consistency is Key
Over the course of six months, we put in 638 hours of focused outreach. By maintaining a steady rhythm of 1,500 calls a month, we were able to deliver:
304 genuine leads in total.
An average of 3.8 leads every single working day.
A reliable pipeline of 25–30 high-quality opportunities every month.
What made this project work wasn't just the volume of calls; it was the partnership. We worked closely with the Springpack team, refining our approach based on their feedback to ensure every conversation was of the highest quality.
Link to case study here: https://parkrow.marketing/case-studies/springpack-lead-generation-case-study
The Next Chapter
The pilot was so successful that Springpack has now decided to bring the telemarketing function in-house to add even more resources to this winning channel.
While we’re sad to see this specific project end, we are incredibly proud to have built the foundation for this growth. Helping a client validate a new sales channel and then watching them scale it up is exactly why we do what we do.
“We’ve had a great experience working with Park Row on our outbound telesales activity. Their team consistently averaged around 1,500 calls per month and generated between 25–30 genuine leads, which provided a strong and reliable pipeline for our sales team.
What stood out most was how responsive they were to feedback. They continually refined their approach based on our input, which helped improve the quality of conversations and results over time. The team were always friendly, proactive, and easy to work with, making the whole process straightforward.
Their reporting was also clear and easy to use, giving us good visibility of activity and outcomes without unnecessary complexity. Overall, Park Row delivered a professional and effective telesales service that we’d happily recommend.” - Springpack
Congratulations to the team at Springpack, we can’t wait to see your new internal sales team go from strength to strength!
