Email marketing is the ultimate direct contact with your Prospect

Email is an excellent way to create a connection with your Prospect when done correctly. We use personalised email as a great method of lead generation for our clients. As well as being well received, our Pay Per Lead Email Marketing campaigns are 100% GDPR compliant.

Our email campaigns focus on personalising contact so that they are well received. The main way that we achieve this is by making personalised, individual emails that are relevant to each individual who would read it. Find out more about how we run our email marketing campaigns.


Pay Per Lead Email Marketing


A B2B email marketing campaign

A great email marketing campaign involves 3 key things:

  1. Awareness and value You don’t want to spam your Prospects. We work closely with you to make sure that there’s a level of awareness before we contact your Prospects. Find out more about how to add value to your Prospect
  2. Personalised emails Our email campaigns focus on personalising contact so that they are well received
  3. Turning Prospects into Qualified Leads Following up from the emails to further qualify Prospects to make sure that now is the right time to quote

As part of your campaign, Park Row will build an email marketing campaign for you


Using a multi-channel approach to Qualify Leads

Our multi-channel approach focuses on building long-term income for you by building you into their lives. Personalised email contact is included in our telemarketing campaigns By giving your Prospects many touchpoints, we ensure that we build trust as we generate you leads


Pay Per Lead Email Marketing

GDPR risk assessments

Our campaigns are 100% GDPR compliant. For all of our campaigns, we conduct a GDPR risk assessment. This ensures that we consider the information that we’re collecting for you and where it’s going. This risk assessment:

  • Outlines who we’re speaking to
  • Goes through the goals of the campaign
  • Outlines the ways we’re speaking to them
  • Runs through the Information Commissioner’s Office recommended tests for assessing lawful basis for processing
  • Outlines who has access to Prospect data and we update the records of who has access on an ongoing basis

This way, we can ensure that your campaign will be compliant with GDPR regulations

Our mission is to help companies grow sustainably

To hit their sales target, your sales reps need to spend as much time as possible quoting and closing Prospects. We will fill your sales team’s pipeline with our Pay Per Lead Email Marketing Lead Generation campaign.

  1. We identify your ideal Prospect
  2. Together we develop messaging to showcase your value
  3. We proactively reach out as you to connect with your ideal prospect
  4. We only pass the positive responses over to you


What is Pay Per Lead Email Marketing?


Pay Per Lead Sales Qualified Leads


“Our Pay Per Lead Email Marketing clients have a really good idea of who they want to have a sales meeting with, so they just need us to get the meeting” – Owen Wood


What we offer Key Benefits 
  • Confirmed leads with your desired prospects
  • We provide evidence to show the quality of leads
  • This is good for building new relationships or nurturing existing ones
  • Sales team have their pipeline filled with qualified opportunities
  • Optimise your sales team’s time quoting and closing
  • Cost-effective, transparent lead generation on a Pay-Per-Lead basis

Examples of our work

“Over the past few months, Park Row has managed to book a good number of meetings, of a high quality, of which CPA has managed to sign over 80%. Well done to Owen and his crew for working with us, consistently refining and improving their process and showing great flexibility by fitting into our model and expectations. The standards have been fantastic so a big well-done there!” – Ben Sayer, Operations Director


Done right, this is a powerful way to rapidly grow the results of your sales team. We worked with Commercial Property Advisors as part of their expansion from a regional to a national company.

With our Pay Per Lead Sales Qualified Leads. we helped CPA secure an 80% Meeting > Closed Won Sale conversion rate. Find out more about this campaign on our blog, How to secure an 80% conversion rate

Example of Pay Per Lead Email Marketing

Examples of a Pay Per Lead Email Marketing Lead is:

  • Following up with your Prospect database to generate appointments for you
  • Securing leads with your ideal prospect that you know you want to pitch
  • Arranging callbacks or online meetings with key prospects to rapidly expand the reach of your sales team

By following up on your ideal Prospect, we can secure a sales meeting for your sales team.

Park Row Marketing is here as your growth partner. We provide a range of services to meeting your company’s unique needs. If you have got a question, we are happy to answer 24/7. Here’s a link to each of our services to help give you a bit of an overview first.

24/7 Pay-Per-Lead Webchat

LinkedIn Lead Generation

Cost effective telemarketing

Blog Writing and SEO

Social Media Posts

Sales Coaching

Pay Per Lead Email Marketing

Where do we fit?

Our Pay Per Lead Email Marketing campaigns are best for when you have a clear idea of your sales closing rates and all you need is a series of meetings to make that happen.

Pay Per Lead Generation Campaigns

Our Pay Per Lead Email Marketing Lead Generation campaigns fit in the middle of the sales process, getting you in front of your Prospect so that you can take the conversation further.


How this compares with our other services

24/7 Pay-Per-Lead Webchat

Low Cost telemarketing

Our services


How much do Pay Per Lead Email Marketing Leads cost?

Our campaigns are competitive and cost-effective. Get in touch with us to find out more about how we can help grow your business


Let us know your questions

We love to help grow ethical companies and we’d love to hear how email marketing fits in with your current sales process. Get in touch and we can chat more about growing your business