“It ain’t about how hard you hit, it’s about how hard you can get hit and keep moving forward, how much you can take and keep moving forward. That’s how winning is done” – Rocky Balboa

Ah, the famous Rocky Quote. Since it’s screening in 2006, this quote has been used by inspirational speakers, sale’s gurus and downright weirdos as a way of telling you to never give up.

If you ask me, I think this quote is a terrible way of encouraging people to never give up. Why? Because it focuses on the entirely wrong thing.

If this saying is anything to be believed, then the goal is the suffering itself, not the success that can be achieved through a little hard work. I don’t like the saying it because it focuses on the suffering, as though that’s the end goal.

Maybe I’m reading too much into it. But I think it’s overuse has finally gotten to me and brought me to the point where I want to say this:

Suffering isn’t the end goal. Suffering is a process through which you can learn, develop and overcome problems to achieve your goals.

Suffering is an opportunity to explore better ways of doing things. It’s an opportunity to learn from mistakes and build a better way of working.

“I will always choose a lazy person to do a difficult job. Because the lazy person will find an easy way to do it.” – Bill Gates

I’m not sure that Bill Gates actually said this. The purpose of the quote is to showcase the focus on re-learning and constant innovation that any good organisation needs.

“Let’s make the best use of our time. Let’s work smart, not hard.” – Owen Wood

These are 2 ways that Park Row Marketing work. The key to good sales is about making best use of our time and resources, and that means refusing to cold call.

 Why you shouldn’t cold call

You might not want to cold call because it isn’t a very efficient way to find people who are interested. Given the choice, we’d much rather only speak to people who are already interested.

To help our sales team make best use of their time, they only speak to leads that we’ve generated. This means that they’re only speaking to people who are interested, which means we can:

1. Maximise the number of sales-per-hour
2. Have happier customers, as we’re only speaking to people who want to talk to us
3. Have happier clients, as we’re finding them more customers!
4. Have a happier sales team, because we’re making it as easy as possible to hit their targets

For some companies, they choose to only cold call. This is crazy because they’re literally choosing to make less sales and as such, less money.

Old-school sales guys still think a cold call is the best way to do things. ‘Smashing the phones’ still harks back to an age where the phone was the only way to talk to potential customers. But thanks to the internet, there are so many ways to talk to customers.

With so many ways to talk to your customer these days, why make like hard for yourself?

Park Row Marketing is here as your growth partner. We provide a range of services to meeting your company’s unique needs. If you have got a question, we are happy to answer 24/7. Here’s a link to each of our services to help give you a bit of an overview first.

24/7 Pay-Per-Lead Webchat

LinkedIn Lead Generation

Cost effective telemarketing

Blog Writing and SEO

Social Media Posts

Sales Coaching